The article makes a good case for "when they get to know you, some of them will fall for you." When I was still young and at least somewhat cute, I remarked to a friend how depressing it was that women always go for rich and arrogant men. My friend's reply absolutely changed my perspective on this: by choosing socially well-accepted and successful men they actually place a lot more emphasis on the inner values than m…
One might also argue the opposite: Men value women for who they are (looks included). Women value men for what they have (wealth and social status).