Earlier quoted context omitted.
Because it's not worth the cost. On the consumer side, chargebacks are easy. Credit card companies bear the brunt of the cost of fraud. They all have the incentive in the world to start rolling out chip and pin technology. The fact that they haven't probably demonstrates that the math doesn't work out.
> Because it's not worth the cost. Neither are airbags in cars, yet the government stepped in and made them mandatory. > [Credit card companies] all have the incentive in the world to start rolling out chip and pin technology. No, their incentive is to make sure people keep using credit cards. They've done the math and concluded that the amount of user confusion resulting from chip and pin technology resulting in les…
> Neither are airbags in cars, yet the government stepped in and made them mandatory.
that's simply untrue.
http://www.riskworld.com/news/97q1/nw7aa029.htm
this testimony is from 1997, and even with mostly first generation airbags in play at that time it's still wrong.
They are even more effective at saving lives now, and many of the problems with passenger side airbags have now been alleviated.
saved lives = saved money (unless you're looking at cost-to-state of an entire life rather than cost-to-state for medical/funeral costs, but that's outside the scope of this)