Earlier quoted context omitted.
This is a bit of an exaggeration, we have had content like this on the web for years with proprietary technologies like flash, silverlight ,activeX and highly obfuscated JS. Not to mention the amount of content locked into walled gardens and proprietary app stores etc. The W3 proposals suggested do not in fact mandate browser vendors implement any DRM scheme to remain 100% standards compliant. This is myth that gets…
> The issue is that some big name content providers don't want to sell you content unless they can also install things on your computer. This fact remains regardless of the technological implementation details. Sure, but we don't have to aid them in their quest > The overwhelming majority of content on the web is DRM free. These proposals do not mandate nor give any incentive for that content to be protected if it is…
And the businesses (Hollywood) with the content that Web users want have done that math and decided that DRM through plug-ins and native apps is an EXCELLENT system and they're happy to keep mandating it forever. If Plug-ins go away, as they're slowly but surely doing, then native apps will be the only place to get this content.
Hacker News types, myself included, will cringe at this truth, but most consumers don't give a shit about the Web. They care about the content the Web gives them. If the Web cannot give them the content they want, they'll get it elsewhere, probably from silo'd App Stores where things "just work."