Hey your keyboard shortcut for N doesn't work. Infact M goes to next and P goes to previous. I think J/K are easier to use compared to N/P also.
Ideas on how to improve customer conversion and ease of use
131–140 of 152 posts
Re: Ideas on how to improve customer conversion and ease of use
#132Earlier quoted context omitted.
I agree on hating the footer, but I have no opinion on your criticism of the content, because I didn't even read it because I was straining to focus on the actual site through the tiny slot provided.
This is probably the majority opinion of people who come from smaller devices. I too had to strain to read it, but kept on. I'm 25 with good eyesight, but as you said, that tiny slot is just too much to bear.
I'm 21 but I have poor eyesight. A footer(or a fixed header, which is my pet peeve) like that is an insta-close for me.
If I'm really interested it's a right click to change the element style to display:none, but even that inspires some resentment in me.
Re: Ideas on how to improve customer conversion and ease of use
#133The site needs a mobile friendly UI for newsletter sign up.
Re: Ideas on how to improve customer conversion and ease of use
#134Earlier quoted context omitted.
It's not just people's desire to shit on something in order to feel superior (although that's likely quite a bit of it). It's the fact that if you have a website dedicated to good user interface, and you want to be known as an authority on good user interfaces, and the site on which you intend to launch or grow this authority has a completely FUBARed user interface... I think it's fair to point that out. Orange text…
Have you seen his conversion statistics? Good ideas often seem bad. You can't know until you've tried it and measured it. At least he's trying it.
A decision than increases metric X is not necessarily a good decision. Consider companies that jack up prices of gasoline and chainsaws after natural disasters. They make a boatload of money doing it, but they also accrue customer bad will.
I'm sure he gets a great sign-up rate from that highly-visible form, but if readers are irritated by it, what negative impact is it having for him?
Re: Ideas on how to improve customer conversion and ease of use
#135Dear HN, just because someone makes a blog post about good UI elements, doesn't mean you need to shit on details big or small about the specific site (e.g. the big footer). For most people, this is a great way to understand the possibilities for different UIs to test. Instead of just copying others, you can think more abstractly about the UI ideas.
On one hand this is true; on the other, this is a result of the horizontal (flat) treatment of comments that make pedantic comments appear the same as deeper ones. The one upvote button just means that people agree, not that they think it's an important, insightful comment, and that's why we see those comments float to the top. As the OP, in this case and others, I wouldn't too much into those comments, because I too…
Or seem? That's very polite (and smart) of you to say. I'll be the dumb one that comes out and says they are pedantic. Period. We have some great ones and a lot of "I'm smarter than this guy, look at me, [commence pedantry]" comments. If they appear pedantic they are.
Re: Ideas on how to improve customer conversion and ease of use
#136Earlier quoted context omitted.
Have you seen his conversion statistics? Good ideas often seem bad. You can't know until you've tried it and measured it. At least he's trying it.
A decision than increases metric X is not necessarily a good decision. Consider companies that jack up prices of gasoline and chainsaws after natural disasters. They make a boatload of money doing it, but they also accrue customer bad will. I'm sure he gets a great sign-up rate from that highly-visible form, but if readers are irritated by it, what negative impact is it having for him?
If his goal is sign-ups, why does it matter how irritated those who don't sign up may be?
Re: Ideas on how to improve customer conversion and ease of use
#137Earlier quoted context omitted.
Lots of actions are destructive and can't work with an "undo" quite so well as in that example. I would prefer to see a confirm diglogue for deleting an account, changing a password, that sort of thing. I would tend to avoid it anyway, as an undo button isn't something users are going to be looking out for in a web context.
Not to mention, that for many of these destructive actions adding a undo function often incurs in higher storage costs. For example, in the case of deleting information, the easiest way to provide an undo function is to never really delete anything and just flag as deleted (something that doesn't free up storage, and if implemented without the users' knowledge, is abusive in terms of data privacy and ownership). As f…
Just clean it up later... flag as "delete in 1 day" or something.
Re: Ideas on how to improve customer conversion and ease of use
#138Earlier quoted context omitted.
You've completely rehashed the OP. My point is that it doesn't matter what one individually believes on the subject of testimonials and the effectiveness thereof - they are indisputably effective for selling. Presenting anecdotal evidence that there exist people that dislike them does not change that and is worse than saying nothing because you give people the impression that testimonials are somehow negative. We're…
> My point is that it doesn't matter what one individually believes on the subject of testimonials and the effectiveness thereof - they are indisputably effective for selling. That it works on people just means it works on people, not that it's not lame, and not that it works on me. Which , if you read carefully, is exactly what I said. And I don't believe, I think. And I have good reasons for what I think, too. I wo…
I'm quite intrigued by your intense reaction to conversion optimization. Or is the particular mindset of GP that you are reacting to?
Just curious: in your moral calculus does it matter if the conversion is for Zynga's next Facebook game, or for watsi.org? The latter's homepage features prominent pictures of young people apparently from 3rd world nations, isn't that a form of manipulation? And if so, is that morally wrong?
Also, if you have two options, and one of them converts 20% more users, is it always immoral to choose that one?
I'm not trying to get into an argument, I'm just interested in what the world looks like from your perspective.
Re: Ideas on how to improve customer conversion and ease of use
#139yeah, yeah, nice tutorial how to make a website for a new scam like MongoDB - Instead of having a decent product you have a "convincing design" (and "convincing blah-blah-blahs" from patio11).
All ideas in themselves are nothing new.. Sparse is better than dense, subtle is better than direct, manipulation attempts are offensive, etc..)
Re: Ideas on how to improve customer conversion and ease of use
#140Earlier quoted context omitted.
Have you seen his conversion statistics? Good ideas often seem bad. You can't know until you've tried it and measured it. At least he's trying it.
A decision than increases metric X is not necessarily a good decision. Consider companies that jack up prices of gasoline and chainsaws after natural disasters. They make a boatload of money doing it, but they also accrue customer bad will. I'm sure he gets a great sign-up rate from that highly-visible form, but if readers are irritated by it, what negative impact is it having for him?
what negative impact is it having for him?
That is a good question. Assuming there is some goal beyond signups (retention?), then if you cannot or are not measuring it, then that is the biggest problem.