Start at minute 49 to see the full context - it's about fighting the automotive dealers association for the right to sell directly to consumers.
It's a tough fight too. I mean, this association has been around for almost 100 years. A lot of bills greasing politicians hands too ('Murica!!). Tesla have their work cut out for them in disrupting this megalithic entity. Best of luck; sincerely mean that. These guys are effectively patent trolls, and will do anything to hawk their inferior wares.
It will be interesting to see how this turns out.