Earlier quoted context omitted.
He isn't pushing it as a product, he asked for volunteers to help test its suitability as a food substitute. This is research, not marketing.
He isn't pushing it as a product Everything has been pivoting into a kickstarter campaign. He is trying to turn this into a business. Which is all very weird. There are a number of "nutritionally complete" meal supplements on the market. I do not understand why this particular one, with rather quackish supporting claims, gets attention here.
I'm on the fence as to whether I'll to wait and see how this turns out, with his volenteer base or to even hit up the Kickstarter to try it myself, as I personally am at a pivot point where I could change my diet significantly and benefit. If Soylent proves the easy route, so be it.
I also believe a lot of us are just curious.