Earlier quoted context omitted.
I like this argument, but I don't think the article argues against taking urgency into consideration. Do you have anecdotes about companies or people that actually ignore urgency? I've experienced enough business-critical incidents (or requests) where people across all seniority are just randomly trying stuff, making a mess, without taking time to coordinate, understand the problem, and solve it. It almost always res…
Businesses fake urgency all the time. I guess I have never worked in any of these 'high stakes' companies. My whole career, everything was reportedly urgent, but when you missed the deadline, nobody dies, nobody got fired, you just slipped a little and leadership pretended even more urgency. And if you slipped a lot, people got burned out and quit and leadership would institute 'war rooms' and 'crunch time'. And if y…
Here it is. It is done.
Great, now we put it on a shelf and ignore it for 6 months.
From my perspective, every time.
Edit: the last time this happened to me, they later revealed that it was going to be shelved for a year.