Earlier quoted context omitted.
The terminology explains what happened. The Zuckerberg movie was called The Social Network. At the time we saw the likes of Facebook as networks intended to build 1-1 communications. Since then, it’s become social Media. It’s now about centralized structures broadcasting messages to subscribers and followers. The only difference from the past is who the broadcasters can be, but it’s no longer about building networks…
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Social media is about “generating content”. Social networks were about connecting with people, not about consuming the content they generated.
Heck, the original version of Facebook didn’t even have content. The only interaction you could have with someone else was giving them a “poke”.