We need some kind of modern equivalent to the old proposed Digital Media Consumer's Rights Act but which protects people's rights to digital media they buy. These should never be sold and then taken away with no compensation like this. We need a law that forces companies to treat digital files the same as a physical purchase. They can't take it away and have to allow people to resell and loan out as well. And in case…
Not sure if you know this, but this is literally the Stop Killing Games movement. Despite the recent apparent setback as reported in the news, the organisers are in talks with EU MPs that are writing sweeping legislation to address this sort of thing across all digital mediums. You only need legislation like this to hold in one major market to make a big difference.
Politicians are taking about it. Anyone who purchases media cares about it. Support for copyright reform is only going to grow, so hopefully we'll see some.