3D printing is still very much an enthusiast, techie driver market. The degree to which Bambu has done their best to alienate that market is beyond astonishing. I really like Bambu's machines. Their quality and prices are both excellent. But they no longer have an edge feature and speed wise. I can get pretty much the same product from Creality, so why would I even entertain a user-hostile company like Bambu?
That does not a moat make. Everyone has caught up. Go buy a Prusa (I'm currently hovering over the buy button on a Core One L, I really don't have the space but...). Go buy a Qidi. Go buy a Snapmaker. Hell, even the Elegoo Centuri is an excellent printer for the price. They have tons of competition and offer little above them aside from questionable ethics and a bad attitude.