Deregulation is the simple fix: quality of education and cost has predictably gone up due to regulation, as well as costs of doing business
I don't know if "regulation" is the right word. In the end, what happened was that the foremost power in the world, the US federal government, having observed that college grads earn more than non-college grads, flipped cause and effect on its head and decided that everyone must go to college for better life outcomes. A tremendous amount of time, money, and resources went into making that happen. Against this backdro…
The data I have shows that expenditures have gone up, but no where near what the nameplate tuition has or what detractors claim:
https://nces.ed.gov/programs/digest/d22/tables/dt22_334.10.a...
College Board data shows that Tuition and Fees net of financial aid has fallen by significant amounts over the past 20 years (see page 18). Room and board has gone up, but that is broadly true in college towns generally, and is not in the control of the Universities:
https://research.collegeboard.org/media/pdf/Trends-in-Colleg...