I feel like a crazy person for having to write this, but: if you are starting a business (yes, non-profits are businesses), then you need to have a business plan. If you launch a business and you have not done the work to have a business plan, then in 99.999% of situations, your business will fail. A business plan includes market & competitive research, a revenue plan based on that research that includes realistic pr…
we’ll never actually have this data, but I bet there isn’t much correlation if any between having a business plan and being successful.
have you started a successful business?