> OpenAI launched Sora last September, aiming to expand its dominance among consumers by creating a TikTok-style social feed that allowed users to share AI-generated content with one another. I never understood what this app was about. TikTok (and I would argue most modern social media platforms) isn’t really about sharing things with friends, it’s about entertainment. Most people watch TikToks and YouTube videos bec…
> Beyond the initial 2-3 minutes of novelty, what do AI generated videos really have to offer when there is no shortage of people making professional, high quality content on competing platforms? I don't know where they got September from; Sora launched in Feb 2024[0] which was a bit before people had become tired of awful AI-generated content. There was real belief that people would be willing to spend all day scrol…
> In February 2024, OpenAI previewed examples of its output to the public,[1] with the first generation of Sora released publicly for ChatGPT Plus and ChatGPT Pro users in the US and Canada in December 2024[2][3] and the second generation, Sora 2, was released to select users in the US and Canada at the end of September 2025.
[0] https://en.wikipedia.org/wiki/Sora_(text-to-video_model)