Here could some European company that already makes tv to step in and create something good, with no ads, and even better if they promise to open the sourcecode, bootloader etc... Something like Philips for example. But I guess they are too busy making lightbulbs to notice that they could fill that gap on the TV market space.
european TVs aren’t that much better
But it could be different. Like how Oneplus allowed Cyanogen on their devices.