The explicit ads angle is only half the story. Even without paid placements, these models already have implicit recommendations baked in. We ran queries across ChatGPT, Claude, and Perplexity asking for product recommendations in ~30 B2B categories. The overlap between what each model recommends is surprisingly low -- around 40% agreement on the top 5 picks for any given category. And the correlation with Google sear…
Replace "LLMs" with "random schmucks online" and what changes exactly?