OP isn't American.
It's hard to overstate how much a beating the EU's reputation took after the Mercosur fiasco.
Lula took a massive political risk to push the EU-Mercosur FTA despite the power behind the throne in Brazil being wooed/bribed by the Trump admin [0] and already on the fence about the EU-Mercosur FTA because they are Ag Barons that primarily trade with the US and China [1] AND during a hotly contested election year.
This only makes the EU look like a less attractive negotiating partner, and incentivizes countries to unilaterally negotiate with individual EU states instead of the EU as a whole, thus undermining the entire EU.
If the EU alienates China, the US, Russia, Brazil, India, ASEAN, Japan, Korea, etc who else is left?
That is the whole crux of Carney and Zelenskyy's speeches at Davos.
> US is still unable to get a free trade deal with mercosur
Instead, we get an REE extraction deal in Brazil [2], financial backing for our current Venezuela escapade [0], and a president exporting Hispanic American-style far right politics into EU member states like Spain [3] and Italy [4] where right-leaning South Americans have become a major political voting bloc.
The more isolated the EU becomes, the easier it is for countries to begin taking advantage of European nations on their terms.
Edit:
The EU is now unfreezing and ratifying the US-EU trade deal [5]
[0] - https://www.bloomberg.com/news/articles/2026-01-18/brazil-s-...
[1] - https://www.ft.com/content/d293237e-e39f-4f4c-89e7-4c52cf937...
[2] - https://www.ft.com/content/401a9e84-3034-4375-bf39-56b92500c...
[3] - https://www.reuters.com/world/europe/spains-far-right-vox-ho...
[4] - https://cebri.org/revista/en/artigo/172/javier-milei-and-the...
[5] - https://www.bloomberg.com/news/articles/2026-01-22/eu-plans-...