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Our approach to advertising

openai.com

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131–140 of 252 posts

Re: Our approach to advertising

#131

Post by OptionOfT »

This is merely the first step.

The next step is to have them natively in the output. And it'll happen at a scale never seen.

Google had a lot more push-back, because they used to be the entity that linked to other websites, so them showing the AI interview was a change of path.

OpenAI embedding the advertisements in a natural way is much much easier for them. The public already expects links to products when they ask for advice, so why not change the text a little bit to glorify a product when you're asking for a comparison between product A & B.

Re: Our approach to advertising

#132

Post by kachapopopow »

I remember when I was defending openai for still being relatively open because they are not gatekeeping tech advancements made in model training or inference, but their patent count is shooting up and I am sure the next revolution they will discover will get patented as well. Having the name OpenAI will feel so weird in a couple more years when it'll be the complete opposite with no way to justify the "open" in their name.

Re: Our approach to advertising

#133

Post by acdha »

QuantumGood wrote: post #79
wrs wrote: post #19

This sounds exactly like what Google used to say about search results. Just a few ads, clearly separated from organic results, never detracting from the core mission of providing the most effective access to all the world’s information. (And certainly not driven by a secret profile of you based on pervasive surveillance of your internet activity.)

It often seems that beginning advertising is not the first step on a slipperly slope. Not having a plan to avoid advertising is the first slipperly step. This is due to having so many examples that not having advertising is the first step to having advertising, and that having advertising will be optimized for profit, and frustrate users.

I think the problem is that advertising is one of the few areas where you can scale revenue without the user’s permission. Once you start depending on it, there’s always pressure to beat last quarter’s numbers and it’s easy to tell yourself that users don’t care, and the heat if any arrives years later.

Re: Our approach to advertising

#135

Post by nerdsniper »

drusepth wrote: post #9

"Ads are always separate and clearly labeled." I've heard this before...

These promises are worth nothing without a contract that a consumer can sue them for violating. And hell will freeze over before megacorps offer consumers contracts that bind themselves to that degree.

Re: Our approach to advertising

#136

Post by rurp »

thornewolf wrote: post #34
bad_haircut72 wrote: post #7

Once they put ads in it the algorithms will optimize for engagement and time on platform, not returning useful (let alone correct) information. This works for Facebook cause Facebook is essentially entertainment, but I think this will kill ChatGPT as a useful tool.

while we can't trust their word as absolute truth, they did specifically say they still not do this in the article

They aren't going to do this right now, but they almost certainly will in the medium term. It would be legitimately shocking if they didn't continue to follow the same path as Google, Facebook, and pretty much every other big tech comp. In OpenAI's case they have even more incentive to abuse their users since they collect so much detailed personable data and have ways to make ads unblockable by including them in outputs and skewing model weights. I've seen absolutely nothing from the company, it's CEO, or investors that make me think they won't do the normal thing of gradually making the product worse in order to wring more value out of their users.

Re: Our approach to advertising

#137

Post by eastbound »

silverlight wrote: post #126

Seems like a big opportunity for Google to consider keeping Gemini ad-free as a differentiator. They can afford to burn cash on it for a long time to come if they choose to do so.

All enterprise users already pay for it. They’ve included it by force to the base subscription (and about 30% of our company actively uses it, according to in-app stats as an admin).

Re: Our approach to advertising

#138

Post by nerdsniper »

kjellsbells wrote: post #91

I question whether it matters any more. AI chat is clearly going to be the search interface of the future. phones are the channel for users with Chrome/android being one half and iphone being the other. Google just signed up Apple to be the engine for siri. We also know that users rarely change defaults. so, google would appear to have boxed out openai from the #1 use case, and already have all the pieces in place to…

I'm not sure your logic connects. With respect to "OpenAI being boxed out from [Siri]", advertisement revenue comes neither too late nor too early. Whether or not OpenAI had advertising would not have substantially affected Apple's decision to go with Google's LLM at this time.

If you meant it in a different context, you didn't explain any of the actual context you had in mind.

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