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Google is dead. Where do we go now?

circusscientist.com

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Re: Google is dead. Where do we go now?

#131

Post by joenot443 »

bluedino wrote: post #103
SunshineTheCat wrote: post #61

I recently took someone to go and watch a hockey game. Been a little while but I personally played as a goalie myself. The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. As a goalie, not being able to see the puck is pretty normal (especially with big bodies trying to screen you). What I told her was that what matters a lot more than where the puck is, is where…

> The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. Lifelong hockey fan, I never understood this complaint. I believe it was FOX that did the 'highlight the puck' thing for a few years in the 1990's. You can't see the ball in American football, either. But you don't need to. The guy that's running and everyone is trying to tackle? He has the ball. Just like th…

You're right - it was called FoxTrax, it's a fairly interesting piece of engineering.

It's pretty wild they were able to convince the NHL to use a modified puck with a battery and PCB inside, all so American viewers could better follow the action.

It was not well received in Canada :)

https://en.wikipedia.org/wiki/FoxTrax

Re: Google is dead. Where do we go now?

#132

Post by manmal »

ravenstine wrote: post #94
senthil_rajasek wrote: post #43

I think the author intended the title to be, "Google Ads is dead, Where do I promote my business now?" When I hear "Google" I assume search, oof (sigh of relief). They mention running ads on tiktok or instagram but no mention of youtube ads... Also, In my own experience for my business ( also entertainment) I have found reddit ads to be useful. So my next steps would be, Reddit Ads Youtube Ads Instagram Ads Increase…

It's been some years since I've had to put ads on the web, but I found Reddit ads insanely effective. Really, Google ads have been dead for a long time. I found them hardly effective at all since maybe 2011.

A surgeon in our family got basically all his (private) clients from Google. Spend was multiple k per month. If you consider that one surgery brings in 7k in revenue, then those numbers actually make sense. He's retired now but did this up to 2y ago.

Re: Google is dead. Where do we go now?

#135

Post by tshaddox »

pedalpete wrote: post #120
bluedino wrote: post #103

Earlier quoted context omitted.

> The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. Lifelong hockey fan, I never understood this complaint. I believe it was FOX that did the 'highlight the puck' thing for a few years in the 1990's. You can't see the ball in American football, either. But you don't need to. The guy that's running and everyone is trying to tackle? He has the ball. Just like th…

I'd go a step further and say the ball/puck is not the interesting thing to watch. Imagine if you couldn't see the players, and just saw the puck. Would that be interesting at all? Think about tennis. There is the trope of people's eyes going back and forth following the ball, but I don't think they are following the ball directly. They are going back and forth looking at the person who is going to hit the ball.

I think you might be conflating knowing where the puck is with being able to fix your eyes on the puck at all times. The complaint is usually about the former. People are complaining that they don't know where the puck is.

Re: Google is dead. Where do we go now?

#136

Post by relaxing »

xandrius wrote: post #60
dana321 wrote: post #24

Haha no wonder, check out the website its dodgy as f. https://bigtop.co.za/

Funny how a simpler and self-made website is seen as "dodgy af" but geocity 90s mash of stuff is "nostalgic". It's not the neatest but it feels real, like these guys are into entertainment for parties, not web design.

I’m not handing over money to 90s geocities.

Re: Google is dead. Where do we go now?

#137

Post by crystal_revenge »

hyperhello wrote: post #19

Look, the 90's Internet isn't cool anymore. Sorry. Things are cool for a while and then they're not. Franchises die. It's still cool to say "The originals were really cool", and always will be, but now we're talking about now. Star Wars is uncool. There are people who sort of automatically praise it and subtly put down those who don't like they're aligned with a magnetic field, sure, but they're in their own world. I…

I don't know why people are so aggressively downvoting this. It's the honest truth.

I grew up before Google, I remember when it was just a useful search tool. Then an industry grew up around exploiting it in various ways and ads became a major revenue source for Google, completely changing the platform. I witnessed this entire online marketing/ad industry come into existence.

I have friends who worked in SEO for years. Very talented, smart people. But that industry is gone now. Likewise Google ads is clearly not long for this world as Google will probably get a lot more money leveraging their AI for product recommendations/sales etc.

People used creative thinking to create this industry, so the answer to "where do we go now?" is find the next one. It won't just be the same thing repeated, just like SEO and ad optimization where fairly major departures from the previous world of advertising and marketing they came from.

Re: Google is dead. Where do we go now?

#139

Post by tomjuggler »

reconnecting wrote: post #26

Perhaps, click fraud? Is there any new powerful platform/aggregator in your market?

I don't know what click fraud is but it's a very small entertainment agency market in Durban, South Africa's 3rd largest city. We only advertised locally (specified in AdWords)

Re: Google is dead. Where do we go now?

#140

Post by beloch »

SunshineTheCat wrote: post #61

I recently took someone to go and watch a hockey game. Been a little while but I personally played as a goalie myself. The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. As a goalie, not being able to see the puck is pretty normal (especially with big bodies trying to screen you). What I told her was that what matters a lot more than where the puck is, is where…

Bang on. It's advertising, so literally looking at where people are getting their info from is the way to go.

Google searches don't produce good results these days. The enshittification has become too extreme. Google openly admits as much (and further intensifies the enshittification) by placing a huge AI summary above those results.

The answer is self evident. If, before, you were relying on clicks resulting from google searches, today you need to be what an AI recommends when somebody uses an AI like they used to use google. (Users will eventually become more sophisticated though!) Lots of people are using AI like a search engine and getting better results than google gives simply because massive resources are currently being put into training AI, while mere neglect is insufficient to explain how fast Google search results are getting worse.

Is this how AI companies plan to cash in? Accept money from advertisers to promote their products in interactions with their LLM's? Were I an advertiser, I'd be trying to get Anthropic to take my money instead of giving it to Google. AI might be what finally makes it impossible to tell content and ads apart. That's great for advertisers... I guess. Not so great for the rest of us.

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