> focus on open standards
through many standards today are unilaterally pushed by Google, and standardized by a committed mostly influenced by Google and often only implemented by Google until there is enough pressure for Safari to maybe implement it way later....
and while in the past the standards where mostly pushing for a open, compatible, powerful web priorities seem to have shifted to focus more on pushing Google (Ad,App Focused) then Chrome interests
and it's not uncommon that standards aren't made in a generic simple easy to implement for anyone way but in a "that works well with how Chrome currently works internal way" and if your browser works different bad luck.
to make that even worse in the cases where Chrome/FF/Safari worked together there had been enough cases where Chrome had last minute forced changes to standards, or simple implemented them differently. I.e. the whole CORS having issues in FF isn't caused by FF not complying with standards but by Chrom last minute adding an exception to the standard as they implemented it slightly different and websites testing against chrome not against web standards.
which is the other problem, most websites implement "whatever works with Chrome" not web standards
so the whole open standards things is currently kinda not working, not for FF and neither for Safari (which to be fair is the new IE in the aspect of surprisingly lacking features everyone else has or having diverging buggy impl. Like pretty much every web dev team I have worked with had to do extra testing for Safari and frequently "doesn't work in Safari" tickets where FF mostly "just worked" as long as you didn't try to use the lasted grates chrome pushed web features.)
> Forget pocket, AI, and all that other junk. That is not your mission!
for pocket and a bunch of other projects they did shut them down, pocket is gone as you might not have noticed
but the mission is a browser which provides a good usage experience, and if there are features people expect from "alternative not Chrome" browsers you have to compete. If we look at what "AI" FF has this is mostly what you are seeing and many of the things aren't any of the "bad" things people associate with AI:
- site translation, chrome had that a long time and people start expecting it to exist
- automatic alt text generation, a very based UX/accessibility feature
- some "AI" auto grouping for tab groups, unneeded but you can do it with 2015th level of "AI" (i.e. pre LLM) and it shouldn't have bound much additional dev resources. Honestly I wouldn't be surprised if it was mainly surprised to bootstrap the local AI internals needed for useful features like local AI based site translation.
- (experimental) link preview with AI summaries, that looks pretty goated if it works as advertised tbh. and might bring new people to FF.
- integration with an AI search engine, but, it's basically just another search engine choice so no issue here
- allow integration of 3rd party chat bots. No technical people (which can afford it) have started using chat bots _en mass_ (for daily life stuff like grocery lists etc.) Sure a lot of people on HN love to pretend that AI is only used by enthusiasts but that (sadly) just isn't true. ChatBot integration is becoming quite a must have for browsers, no matter how much I don't like it.
So all in all maybe except the tab group suggestions feature are all reasonable choices which make people use/stay with Firefox. Some being outright basic features commonly expected (site translate).
Lastly outside of telling you it exists when its added FF doesn't seem to try to push it onto people. And if you think that it's not okay if a software tells you about a new features less then once a month in average then IMHO that is a you problem.