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Social media existed before social media. We had forums for permanent collaboration (lecture hall style), and we had IRC for quicker ephemeral discussions (bar style). What we didn’t have was the focus on individuals. To have a brand means you were working on something useful for a group. Today’s social media heavily focus on the individual, not the group, which is ironic. It’s a lot of people clamoring for attention…
The over generalization of the term social media drives me bonkers. In the olden days we had things like message boards , forums , and chat rooms . Then came social networks . All of those terms reflect some sort of connection between people. When I see the term social media , I associate it with one way relationships. It is about connecting businesses to customers, not the other way around. It is about connecting se…
It should all be called social marketing, not social media, as it really just a thin veneer over the Google and Meta ad monopolies.
Your attention was once in other places and it moved onto the Internet. The ad monopolists figured out a way to turn the Internet into a marketing platform, by purchasing their competitors and then gradually changing the features their services offered. They then converted you from a human being into a unit of advertising inventory. Doctorow's reverse centaur aptly describes the phenomenon; the simian body is slaved to the ad machine brain and now follows its command through the magic of cheap psychological tricks.