Earlier quoted context omitted.
"But companies found another way to uniquely identify you across different sessions and websites without using cookies or other persistent storage. It’s called web fingerprinting. Fingerprinting is a more sophisticated approach to identify a user among millions of others. It works by studying your web browser and hardware configuration. Many websites use a fingerprinting library to generate a unique ID. This library…
This most likely makes you more identifiable, not less, until a critical mass of people are using a browser with the exact same randomness properties.
Also, its unusual enough that its unlikely they will bother trying.