I say this as a lover of FHE and the wonderful cryptography around it: While it’s true that FHE schemes continue to get faster, they don’t really have hope of being comparable to plaintext speeds as long as they rely on bootstrapping. For deep, fundamental reasons, bootstrapping isn’t likely to ever be less than ~1000x overhead. When folks realized they couldn’t speed up bootstrapping much more, they started talking…
Don't you think there is a market for people who want services that have provable privacy even if it costs 1,000 times more? It's not as big a segment as Dropbox but I imagine it's there.
This is a large part of why you have to convince people to hide things even if "they have nothing to hide."