What about advertising for cancer screening? That type of advertising is shown to be cost effective and saves lives [1]. So advertising can be a good thing and a literal cancer-preventer to society. [1] https://pmc.ncbi.nlm.nih.gov/articles/PMC4018507/
I guess it depends upon where you draw the line between advertising and informing. The broad definition of "advertising" doesn't restrict it to commercial use, but I think the most common understanding of what it is would . Also, the author makes it clear that they're referring to this sense of the word: > [advertising is] a malignant mutation of an idea that efficient markets need a way to connect goods and services…
Example: The Merriam-Webster for example defines "advertisement" as, literally, as "1 : a public notice".
Still,
> but I think the most common understanding of what it is would.
... is probably the reason for their "especially" paragraph and examples, right below the definition.