They missed a big opportunity by not offering eu-hosted versions. Thats a big thing for complience. All LLM-providers reserve the right to save (up to 30days) and inspect/check prompts for their own complience. However, this means that company data is potentionally sotred out-of-cloud. This is already problematic, even more so when the storage location is outside the EU.
I'm not sure if hosting it in the EU will do any good for Amazon, there's still the US CLOUD Act: It doesn't really matter where the data is located.
Legally we're only allowed to use text-embeddings-3-large at work because Azure don't host text-embeddings-3-small within a European region.