Earlier quoted context omitted.
people who work in jobs tend to talk about their tools. i worked in tv for a while a couple decades back, i went to school for film, and thus i have many friends who do creative video editing and professional video editing and still follow the industry closely. i'm not talking about typical social media buzz, i'm talking about "companies moving on to the product" or even "companies continuing to use the product," or…
My mistake then, I thought you meant a more general social media kind of buzz. Logic and Final Cut did at one point have that kind of buzz when they were a part of Apple's "wow look at all the pros using macs" Mac OS X comeback story.
I assume there was some shift in how they thought about serving professionals and where apple's place in the work ecosystem was because the beginning of the end for apple pro software in terms of prominence aligned roughly, it seems, with things like the discontinuation of the xserve line (which itself wound down as apple seemed to rebrand itself as a consumer device company first on the heels of the iPhone's success.)