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How economical is your local Taco Bell?

taconomical.com

131–140 of 356 posts

Re: How economical is your local Taco Bell?

#131
post #2

Looks like this only includes ones that allow you to use the app, so it is missing ones like the most expensive one in Seattle (possibly the US?). https://www.thestranger.com/food-and-drink/2023/05/16/789929...

There should be a term (if there isn't already) for the phenomenon of bias or flat out incorrect conclusions caused by sourcing whatever data happens to be easy/convenient rather than a complete or more apt data set.

Wouldn't the ones you can't use the app to order from be outliers?

Re: How economical is your local Taco Bell?

#132
post #123
post #100

Earlier quoted context omitted.

U.S. labor is expensive, and the app delegates the order-taking job from an employee to the customer, keeping food prices more competitive and/or keeping the restaurant profitable. (Land cost is the other big expense.)

None of that justifies an app, vs an in-store kiosk or a website.

For customers to feel like they're saving time (versus having a cashier take their order) the kiosk isn't it: you can't on average discover and select on a screen faster than you can speak. The time savings of the app/website is from building the order on the way there, reducing the in-store interaction to speaking your name or order number (which is mostly constant across all methods of ordering).

As for app vs website, I agree, website would be similarly good. This could be said about tons of apps.

Re: How economical is your local Taco Bell?

#133
post #123
post #100

Earlier quoted context omitted.

U.S. labor is expensive, and the app delegates the order-taking job from an employee to the customer, keeping food prices more competitive and/or keeping the restaurant profitable. (Land cost is the other big expense.)

None of that justifies an app, vs an in-store kiosk or a website.

The app makes it so your food is ready soon after you arrive. You can spend all the time browsing the menu and ordering before arriving at the physical location and then the food is already prepared or is made upon your arrival.

Apps are used rather than PWA websites because most users find it difficult to save a mobile website to their homepage and mobile web push notifications etc add extra friction compared to native apps.

Re: How economical is your local Taco Bell?

#134
post #96

Not sure why almost all of Tennessee is unavailable, but I can say that their prices here have risen astronomically. Our Taco Bell used to have a line around the building pretty consistently, now it’s essentially empty all the time.

the prices in tennessee are available for other menu items, just not the '3 .. combo' items for some reason

Re: How economical is your local Taco Bell?

#135
post #96

Not sure why almost all of Tennessee is unavailable, but I can say that their prices here have risen astronomically. Our Taco Bell used to have a line around the building pretty consistently, now it’s essentially empty all the time.

I have wondered how true this is: 1) Covid caused a huge reduction in business. 2) Businesses charged more per person to sustain themselves. 3) Post-Covid people are buying less due to the higher prices so its sticky. My local Qdoba is so expensive I won't eat there any more, but a few people do. What would happen if they dropped prices significantly and advertised that to bring people back? I don't know... There are…

1) Initially 2) Absolutely 3) False. Consumer spending on non durable goods is still rising. Disposable income is still available. Durable goods spending exploded after COVID.

https://wolfstreet.com/2024/08/30/our-drunken-sailors-are-at...

Re: How economical is your local Taco Bell?

#136

I didn't realize there was this much price variance in Taco Bell. That's the most interesting feature, to me.

There are two Taco Bell locations in walking distance of my home. One is independently owned and the other is a corporate location. The independent location is constantly priced higher than the corporate location. For some things like the Crave Box, the price can be as much as 67% more expensive but almost everything is at least 20% higher in price. The only exception are items that are part of an ad campaign that specifies price. In those cases, the independent franchise location fully participates.

The corporate is located on a major collector street with many other fast food options while the franchise location is in the transition zone between a walkable downtown and car oriented development but both have a drive-thru. Not sure if it's just corporate policy to keep prices at a low baseline for their locations or it's due to there being competition from other fast food restaurants nearby but it's just half a mile between them so a 67% price difference is pretty strange.

Re: How economical is your local Taco Bell?

#137
post #98

For the umpteen millionth time, please please please do not use red/green for the scale, it is very difficult for colorblind people to distinguish, which is ~5% of the male population. Look at Colorbrewer for some alternative suggestions: https://colorbrewer2.org/

As a developer with a red/green colorblindness, I've had to point this out to UX designers I've worked with over the years. I ended up making a small game to show how frustrating it can be to use UIs that rely on color alone to express information. https://jdestaz.itch.io/colorblind-curse

Really interesting game! Well done

Re: How economical is your local Taco Bell?

#138
post #91
post #46

Earlier quoted context omitted.

Apparently the prices are scraped from the mobile app. I installed the mobile app and for some reason, and that location can’t be found inside the mobile app. Actually, you cannot (I can’t anyway) order from that location from the website either. It just goes to show data cleaning is hard. It’s true for statistics and it’s probably just as true for LLMs.

Why does Taco Bell have an app? What is its purpose?

(1) Studies have shown that patron will make larger and more frequent orders when placed through an app rather than in person. This increases revenues.

(2) The app gathers statistics. Marketing and sales are so addicted to massive amounts of all kinds of information they have trouble finding veins that are not collapsed and their coworkers all carry naloxone. In most organizations, the marketing and sales people make most product decisions and a mobile app is a (free) product distributed by the chain.

(3) Data collection. Not only can anonymized data be monetized, but selling data directly attributable to individuals is a major source of revenue for many organizations, and I doubt Taco Bell (or Yum! Brands in general) is not among them.

Re: How economical is your local Taco Bell?

#139
post #91

Earlier quoted context omitted.

Why does Taco Bell have an app? What is its purpose?

lots of fast food have apps that track purchasing and give you coupons or deals that you can't get just ordering in the store now. It's like loyalty cards for McDonald's or tb.

This is the real answer. Price discrimination used to involve physical coupons, but now the coupons are in the app. Since apps are easier to obtain (and have in your pocket at all times) than physical coupons, the price discrepancy (between full price and discounted price) is wider than ever, to ensure revenue is sustained despite the higher percentage of discounted orders. That means high menu prices making the news, ostensibly due only to costs (inflation, minimum wage, rent, etc.) but actually due in part to app discounting.

I installed the Wendy's app a while back, and by optimizing my selections, all of my orders since then have cost less than half of menu prices on average. For example, get a $3 item for $1 with any other purchase (so you tack on a $1 frosty), or buy a $6 item get another free. Taco Bell's app deals aren't quite as deep but you get the point. When tons of people are placing orders this way, menu prices must creep up to compensate.

Re: How economical is your local Taco Bell?

#140
post #122

Earlier quoted context omitted.

I have wondered how true this is: 1) Covid caused a huge reduction in business. 2) Businesses charged more per person to sustain themselves. 3) Post-Covid people are buying less due to the higher prices so its sticky. My local Qdoba is so expensive I won't eat there any more, but a few people do. What would happen if they dropped prices significantly and advertised that to bring people back? I don't know... There are…

MBAs aren't that stupid. Either they make more money by selling less at a higher price (consider, a 20% increase in price might be a 50% increase in profit), or they are sowing losses for tax purposes.

>sowing losses for tax purposes.

Please explain what tax purpose losing money (or earning less money than possible) serves.

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