FTA: "Ethical Use Safeguards Built-in checks prevent processing of inappropriate content, ensuring legal and ethical use." I see it claims to not process content with nudity, but all of the examples on the website demo impersonation of famous people, including at least one politician (JD Vance). I'm struggling to understand what the authors consider 'ethical' deepfaking? What is the intended 'ethical' use case here?…
For many (notably mastercard and VISA), when they say “ethical” they really mean anything but porn.
FT had a fantastic podcast on the porn industry and the guy behind Mindgeek. Like many stories about multinational entities, you constantly hear the usual refrains - noone can regulate this, the entities keep changing their name and face, there is no accountability, etc. But when Visa and Mastercard threaten to pull their payments, the companies have to listen.
Visa and mastercard are the de facto regulators of porn today, and mostly do so to prevent nonconsentual and extreme fetish stuff from being displayed on mainstream platform.
From what I gathered from the podcast, they're not super keen on being the regulator - but it's a dirty job and somebody has to do it.