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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#131

Post by pompino »

WWLink wrote: post #56

Apple: We're so environmentally friendly! Also Apple: We still use these fancy boxes that are a pain in the ass to recycle and will more than likely just end up in the trash anyway. They can't be reused for literally anything else because of their size, shape, and way they're glued together. Also, the materials aren't eco-friendly. But who cares because we stopped giving away power bricks and wrap the cables in paper…

They are also notoriously anti-repair, block access to spare parts (despite their recent fake pro-repair marketing) so all their repairable products end up in landfills. People are focusing on the irrelevant ad, but the real harm is elsewhere.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#133

Post by KaiserPro »

noitpmeder wrote: post #8

It's a bit insane to me that Apple felt the need to "apologize"... so they made a crappy AD that didn't appeal to some audiences... is this really grounds for retractions/apologies these days?

Its more that it pissed off its core market.

The whole point of apple is that its aimed at the "creative" segment. Whether they are actually creative or not is another matter. One of the core pillars of apple's appeal is that creative people use it's stuff.

The main pitch is that Apple helps you be creative as an augment. Look at all the other Ads they pitch to creatives.

The ironic thing is that the advert neatly sums up what the tech/media giants are trying to do to the creative segment (and have been doing for a while)

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#134

Post by thiht »

WWLink wrote: post #56

Apple: We're so environmentally friendly! Also Apple: We still use these fancy boxes that are a pain in the ass to recycle and will more than likely just end up in the trash anyway. They can't be reused for literally anything else because of their size, shape, and way they're glued together. Also, the materials aren't eco-friendly. But who cares because we stopped giving away power bricks and wrap the cables in paper…

> The iPad isn't a piano. The iPad isn't a guitar. You cannot replace any of those musical instruments with an iPad. You can't paint on canvas with an iPad, so destroying paint is silly.

Literacy truly is dead…

Do you know the iPad is not even built by pressing guitars and toys and paint together?

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#135

Post by badcppdev »

aredox wrote: post #122

Funny to see the difference between the comments here and the comments on this HN thread that was flagged: https://news.ycombinator.com/item?id=40310893

I liked this comment from that thread: https://news.ycombinator.com/item?id=40310941

Linking to a reversed version of the Ad. Definitely making it better

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#136

Post by jen729w »

lioeters wrote: post #69
xnx wrote: post #51

9to5Google pointed out that the Apple ad is a near exact copy of this LG ad from 2008: https://www.youtube.com/watch?v=NcUAQ2i5Tfo The (accidental?) plagiarism of the ad is nearly as bad as the vibe.

So not only was it tasteless and out of touch, it wasn't even original. Can't help but feel that it's a reflection of where Apple is at these days.

Because Apple are famous these days for copying other people’s ideas?

I don’t believe that this is the general consensus.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#137

Post by rvnx »

wombat-man wrote: post #16
noitpmeder wrote: post #8

It's a bit insane to me that Apple felt the need to "apologize"... so they made a crappy AD that didn't appeal to some audiences... is this really grounds for retractions/apologies these days?

Well, we're talking about it

Doesn't create the urge to buy an iPad, the same way that Elon speeches don't make people want to buy a Tesla.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#138

Post by Dylan16807 »

ammo1662 wrote: post #126
bmitc wrote: post #98

I don't think one needs to be Japanese to be offended by that ad. Also, it's amazing at how accurate it is describing Apple's general corporate approach.

They just apologize for not be able to express "users can express themselves and bring their ideas to life through iPad". They don't care about destroying those things.

Making and breaking a pile of props is a pretty normal consequence of filming something. The actions of the crew are not the problem.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#139

Post by repelsteeltje »

badcppdev wrote: post #135
aredox wrote: post #122

Funny to see the difference between the comments here and the comments on this HN thread that was flagged: https://news.ycombinator.com/item?id=40310893

I liked this comment from that thread: https://news.ycombinator.com/item?id=40310941 Linking to a reversed version of the Ad. Definitely making it better

So much better indeed!

(Though this version of the ad won't persuade me either to buy an iPad)

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