Earlier quoted context omitted.
The link tax is a red herring and a poor understanding on the part of legislators. The real issue is pre-adtech publishers kept 100% of ad revenue and double click now takes a massive cut (which they briefly touch on). All that cash flowing into MTV is real people’s jobs and livelihood being drained away - it’s also the reason search is entering a utility collapse curve since AI can generate unlimited click bait. Dou…
Genuine question, why don’t publishers stop using doubleclick and build their own?
Advertisers like that.
It's tough to sell them on something else, and essentially impossible to replicate as is.