Earlier quoted context omitted.
How is it possible for them not to be profitable? Don't they take a 50% cut on subs?
I am supremely curious about this myself. My guess would be their ad spend is bad in comparison to the other networks (Google, Facebook, TikTok). Could be because their audience isn't worth as much, could be because the ad formats are bad, could be because they can't get advertisers. But unless they are serving ads from Google's network, my guess is they are 4th place at best. As noted on other threads, their streami…
Twitch to Cut 500 Employees, About 35% of Staff
131–140 of 482 posts
Re: Twitch to Cut 500 Employees, About 35% of Staff
#132Earlier quoted context omitted.
What happened to the ad policy?
You can't show female-presenting cleavage, for one. They change their "attire policy" on a near-weekly basis. Is it exploitative? Empowering? Toxic? Who knows! Everyone argues about everything. Twitch is ban happy with anything even remotely controversial. Things that can be suggestive or comments that can be interpreted as offensive will garner a ban. And they hate anything even remotely sex-related. Honestly, this…
It seems incomplete to complain about this without also noting that Twitch (along with almost every other social media platform) has increasingly turned into a lead generation platform for OnlyFans. The rules keep changing because the OnlyFans streamers will find whatever line is drawn and absolutely spam the platform with whatever drives traffic to OF.
Re: Twitch to Cut 500 Employees, About 35% of Staff
#133Not mentioned in the article but definitely the elephant in the room: The rise of TikTok streaming [1] TikTok doesn't focus on gamers, but attention is finite. TikTok surpassed Twitch a while ago in revenue and it's accelerated since then. TikTok + Youtube (very profitable) makes Twitch at best a flat third place. Not a great business to be in when ZIRP ends. > Nine years after Amazon’s acquisition of the company, th…
How is it possible for them not to be profitable? Don't they take a 50% cut on subs?
Re: Twitch to Cut 500 Employees, About 35% of Staff
#134I frequently kept a twitch pop-out in the corner of my screen throughout the day. When uBlock stopped working, I almost immediately stopped using the site. Video interruptions are pretty awful for live content where channel switching is a regular occurrence.
Re: Twitch to Cut 500 Employees, About 35% of Staff
#135Earlier quoted context omitted.
I imagine live video is a lot more expensive too. Can't just throw that on a CDN. And unlike YT or TikTok videos with sort of a time limit, Twitch streams can run for hours, chewing up bandwidth while so many "viewers" are giving divided attention at best.
You can absolutely throw live video on a CDN at which point the bandwidth cost is the same as on demand video. The real-time encoding costs are the real issue.
Re: Twitch to Cut 500 Employees, About 35% of Staff
#136Just kidding. They will probably double down on it and make it a onlyfans lite.
Re: Twitch to Cut 500 Employees, About 35% of Staff
#137Is Section 174 a driver for these layoffs? It now eliminates the ability for businesses to deduct their R&D expenditures as an expense. https://www.irs.gov/pub/irs-drop/rp-23-08.pdf
Another article I ran across: https://blog.pragmaticengineer.com/section-174/
Re: Twitch to Cut 500 Employees, About 35% of Staff
#138I frequently kept a twitch pop-out in the corner of my screen throughout the day. When uBlock stopped working, I almost immediately stopped using the site. Video interruptions are pretty awful for live content where channel switching is a regular occurrence.
Re: Twitch to Cut 500 Employees, About 35% of Staff
#139I don't get it. From an outside perspective, it feels like they must be raking in the cash - they take a large cut from subscribers and the number of ads is crazy. Viewership growth seems good [1]. The product seems solid and well-built. The demand is clearly there. Serving live video is obviously expensive, but curious if that is really the biggest component (other than personnel). Would be cool if some industry ins…