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EU data regulator bans personalised advertising on Facebook and Instagram

reuters.com

131–140 of 765 posts

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#131
post #105

Earlier quoted context omitted.

I don't understand. We were able to run with untargeted ads for decades. Why now, suddenly only targeted ads are viable?

That's not true, ads have always been targeted. On the telly you don't see the same ads on all stations all the time. They are segmented depending on the average profile of the viewer. If you are watching a soap opera you will see ads for diapers for female incontinence.

> ads have always been targeted.

To groups, not individuals. Soap operas cast a wide net, they don’t target you specifically. Which is very much possible with Facebook ads.

https://observer.com/2014/09/marketing-whiz-drives-roommate-...

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#132

Earlier quoted context omitted.

We have no reason to assume that FB is using message content to target ads.

its facebook....assuming anything but the worst handling of user data is beyond foolish

This comment actually is a symptom of another problem. If you ask a random person if big ad tech should collect personal data in exchange for providing social media for free with ads, they would say no. But then immideately they would also walk into a Walgreens/CVS (pharmacies in the US) and the first thing they are asked at the cashier counter is their phone number and almost everyone just provides it with no second thought. Of course they get some loyalty member discount or whatever, but I don't now why they assume big retailer isn't sellimg the data / going to sell their data in the future. Perhaps just comes down to PR. If big ad tech is so bad and can't be trusted, wonder why no one assumes Google maps could sell your driving/over-speeding data to insurance companies? It's almost like we are told company a, b, c are bad, we haven't put more thought into it and are rejoiced seeing any negative headline about them. Nothing beyond.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#133
post #127

Earlier quoted context omitted.

Why should it be illegal? I don’t understand the moral threat. Personally I feel that privacy gets too much airtime as a value — I see lots of other more direct issues (like political manipulation) that will remain an issue even with “strong privacy.”

Political manipulation is a lot easier if the manipulator knows everything about you.

And doesn't even have to build & fund the infrastructure themselves.

Same for government surveillance - adtech/marketing is a boon to it because they don't even have to build/maintain their own surveillance infrastructure anymore.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#134

Ok, my contrarian hot take (for HN at least). The real entities we need to be afraid of in regards to privacy are governments & politicians, not companies & entrepreneurs. The worst thing a company can do is try to sell you more soap. The government on the other hand can literally ruin your life (or even end it in some countries). The EU is doing a fantastic job of keeping everyone distracted by pointing the finger a…

When you realize that large enough corporations are a form of government, your way of thinking really starts falling to bits... But, the government is the solution to when business gets too much power. You can't convince a profit motivated corporation to stop doing something evil as long as it's profitable, so it's the government's job to protect people from corporate governance.

> the government is the solution to when business gets too much power.

I totally agree with this. But are personalized Facebook ads really an example of this?

And what's the solution when the government gets too much power? Especially in a "democracy," when the people have implicitly given approval for this by voting in the people who are attempting to consolidate power?

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#135

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

Why should it be illegal? I don’t understand the moral threat. Personally I feel that privacy gets too much airtime as a value — I see lots of other more direct issues (like political manipulation) that will remain an issue even with “strong privacy.”

Maybe not illegal but optional (opt in not opt out). More issues are of course at hand but strong privacy should be a step in the right direction regardless. Let's not forsake traffic violations just because there are killers on the loose.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#136

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

Why should it be illegal? I don’t understand the moral threat. Personally I feel that privacy gets too much airtime as a value — I see lots of other more direct issues (like political manipulation) that will remain an issue even with “strong privacy.”

[deleted]

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#137

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

Why should it be illegal? I don’t understand the moral threat. Personally I feel that privacy gets too much airtime as a value — I see lots of other more direct issues (like political manipulation) that will remain an issue even with “strong privacy.”

https://en.wikipedia.org/wiki/Nothing_to_hide_argument

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#138
post #18

Hot take, it’s hard to have a free internet without ads. Lots of websites have marginal utility, but can be paid for with ads. And those websites will disappear when CPM rates go down the drain.

There's a conspiracy here that people can't see. Free sites will close without targeted advertisement, obviously; they barely can afford to pay salaries now, so with untargeted ads it will be impossible. And the only media sites that will be able to afford to run are those that are subsidised by the state. This is already happening in Europe, where most of the big media are practically bankrupt and their income comes…

Alternatively, when the ad-supported sites crash, the space in the marketplace they were filling will be filled by either pay-to-use commercial sites or by free non-profit sites.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#139

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

Why should it be illegal? I don’t understand the moral threat. Personally I feel that privacy gets too much airtime as a value — I see lots of other more direct issues (like political manipulation) that will remain an issue even with “strong privacy.”

Wait until you read about Cambridge Analytica.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#140

Earlier quoted context omitted.

When you realize that large enough corporations are a form of government, your way of thinking really starts falling to bits... But, the government is the solution to when business gets too much power. You can't convince a profit motivated corporation to stop doing something evil as long as it's profitable, so it's the government's job to protect people from corporate governance.

> the government is the solution to when business gets too much power. I totally agree with this. But are personalized Facebook ads really an example of this? And what's the solution when the government gets too much power? Especially in a "democracy," when the people have implicitly given approval for this by voting in the people who are attempting to consolidate power?

> But are personalized Facebook ads really an example of this?

Yes:

Facebook proven to negatively impact mental health (tau.ac.il)

https://news.ycombinator.com/item?id=32938622

Facebook collecting people's data even when accounts are deactivated (digiday.com)

https://news.ycombinator.com/item?id=29817297

Facebook test asks users if they're worried a friend is 'becoming an extremist' (cnn.com)

https://news.ycombinator.com/item?id=27714103

Testimony to House committee by former Facebook executive Tim Kendall (house.gov)

https://news.ycombinator.com/item?id=24579498

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