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Lets not go overboard - I'm sure some customers have their complaints but your making the car repair industry sound equivalent to today's Wall Street. I genuinely rarely hear people complain about car repair - now if we were back in 1970 or 1980 Id have a different opinion.
He's not going overboard. When you don't know anything about cars, it's really hard to find a mechanic or car repair shop you can trust. One reason I always try to help people who ask me any question about their computer is that I just think of how ignorant and defenseless I've felt when my car breaks. I do what they do: find the person in my life who knows the most about it and cling to them like a drowning man. If…
We're aware because they come to us with their problems and seek advice. Everything from helping to buy a new car to trying to understand what the mechanic was telling them is wrong with their car.
When I was younger I worked at the front desk of a reputable auto shop. It was very common for customers to mistrust us, and they had good reason to feel that way, too. Not because our particular shop was bad - it wasn't - but because many others are.
The auto industry is huge and has many huge segments that can be targeted. There is room for many companies to grow into significant players.