Earlier quoted context omitted.
Well, did you expect to see a "WARNING! WE NOW WILL ATTEMPT A POTENTIALLY OFFESIVE JOKE" written in red print? Those things are supposed to be spontaneous, you know.
It looks to me like a well planned document, not a spontaneous remark. They could have quickly retracted it if they didn't mean it.
If it's a joke, where's the punchline? Were they not going to have women servers? Were the massage people going to be big, hairy, biker types?