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We spent $20k on Google Play pre-registration ads

andreaskambanis.com

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Re: We spent $20k on Google Play pre-registration ads

#131

Post by rgavuliak »

aantix wrote: post #70
l5870uoo9y wrote: post #42

> MealPrepPro is built by a small indie dev team and $20k was a painful amount of money for us to waste. With pre-registration ads you're putting all your faith in Google that they'll deliver the conversions they're showing in the ads reports I am running a small independent startup myself where I count every nickel and dime. I tried Google Ads (there was an offer to spend $400 to get an additional $400). Besides a f…

Just thinking out loud - is there any way to create a profitable Google Ad campaign without sinking thousands of money ramping up and learning? It doesn't appear so.

They can work well for B2C, wouldn't expect the same for B2B businesses.

Re: We spent $20k on Google Play pre-registration ads

#132

Post by lostSeaPlan »

neom wrote: post #94

16,171 converted and pre-registered for the app 1,371 either installed it when they got the push notification or selected auto install when they pre-registered (it's oped in) Cost was $22k USD ish. This is extremely normal... it's almost exactly as I would expect, maybe even good! I'm curious why they would expect differently?

If you didn't tag your app as having Ads, or having in-app-purchases but it is tagged later or released that way all the pre-registrations that happened while not having the appropriate will not be able to auto-install.

For legal reasons, the user needs to know what it is signing up to at the moment that agrees to install (auto-install = deferred install). I think that makes sense but obviously apps become less attractive when those tags are displayed.

I also think the pre-registration program makes sense for games rather than apps.

Re: We spent $20k on Google Play pre-registration ads

#133

Post by frognumber »

andreaskam wrote: post #67
frognumber wrote: post #31

Earlier quoted context omitted.

Yeah. The landing page didn't answer the questions I had. It's a hard pass. Feedback: - Give a long enough free trial to get addicted (e.g. 30-90 days). If you're delivering value, I will pay $4/month - For me to have value, you'd need to plan things like ingredients. In a best-case scenario, you'd integrate with Instacart and other delivery services, and there would be zero waste. You'd also make use of ingredients…

Yeah we often think about the free trial vs freemium experience. I really admire apps like FitBod who just let you try out 3 free workouts without needing to commit to a free trial. Eating healthy is one of the toughest habits to commit to. The benefit of the 7 day free trial is it really pushes people to try it out during those 7 days and see if it's for them. Otherwise you download and think "I'll look at this late…

> RE: Instacart integration - we already integrate!

From the point of view of a potential user deciding whether to convert, no you don't!

Do a few cafe studies where you buy random people a coffee in return for exploring your landing page and figuring out (1) what you do (2) how it would integrate with their life (3) what they need.

I'd like a product which takes thinking out of eating cheap and healthy, and if you do that, your app will pay for itself. I have no idea if it does.

Re: We spent $20k on Google Play pre-registration ads

#135

Post by aantix »

JimtheCoder wrote: post #87
aantix wrote: post #70

Earlier quoted context omitted.

Just thinking out loud - is there any way to create a profitable Google Ad campaign without sinking thousands of money ramping up and learning? It doesn't appear so.

"is there any way to create a profitable Google Ad campaign without sinking thousands of money ramping up and learning?" Yes, it's called hiring an expert with a track record who will get you profitable a lot faster than you probably could yourself (assuming you are inexperienced).

How do you prove out their track record?

Re: We spent $20k on Google Play pre-registration ads

#136

Post by XCSme »

I think the problem is simply that the author misinterpreted the term "conversion". A conversion is not an app install, is a successful pre-registration.

Now, it seems like there is a 10% conversion rate from the pre-registration to the installation of the app. Why that is there? That's a different question, and probably explained by their docs regarding pre-registration and what it actually means.

$10-$15 for an app install is probably pretty normal.

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