We're on the cusp of a profound content shovelware crisis. It will happen regardless, but any oasis of real content will become important. Automation will be a force multiplier for laziness and predation more so than for creativity.
I'm working on simulating a small town using Generative AI agents, schedules, social interactions, realistic reactions to outside events, dialogue between characters, the whole shebang.
A year ago that wasn't an "after work side project".
I just did a full launch on https://www.generativestorytelling.ai/ - a side project that was only possible because of AI help. Between art assets and also coding in brand new areas that I hadn't used before, AIs are an obscene boost to what individuals can do.
The price and complexity of software development projects has been increasing for years now, AI is a huge reset on the amount of effort needed to make stuff.