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Apple Vision

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Re: Apple Vision

#131

Post by mcphage »

pavlov wrote: post #61
intev wrote: post #41

Earlier quoted context omitted.

> demos that failed to deliver actual user value Does Apple have a a history of doing this? I think that's why people are excited.

Newton, Power Mac Cube, iMac G4 "Sunflower", and solid gold first-gen Apple Watch come to mind as Apple hardware products that failed to live up to the hype. On the software side there are more misses, but also the stakes are lower. It's a great track record for thirty years, of course. All the other big tech companies have graveyards full of half-assed product launches.

> iMac G4 "Sunflower"

What was a failure about that? It looked good and worked well.

> solid gold first-gen Apple Watch

In what way did the gold watch fail? It was the first gen watch, the same hardware as the rest, just made of gold for rich people. It didn’t fail any more than any other color did.

Re: Apple Vision

#132

Post by YA_Scratch »

dgs_sgd wrote: post #98

Does anyone think the military would be interested in using vision for training purposes, like a fully immersive combat experience? Seems like a market that the article missed.

The Mil has Vision Pro 10 already.

Re: Apple Vision

#133

Post by JoshTko »

silvestrov wrote: post #104
flappyeagle wrote: post #59

Earlier quoted context omitted.

It’s obvious how a 10 second clip scales to 10 minutes or 10 hours or 10 days. You don’t need that much imagination or even a leap of faith. A court side seat to an NBA game is north of $1000. If this creates 20% of the experience it will easily pay for itself in 1 season.

Why would NBA allow for this as they would lose an extreme amount of money if people can get the same experience at home? That would be economic suicide for them. They need to keep the seats being a special experience.

They can sell two orders more the number of court side seats for virtual season tickets

Re: Apple Vision

#134

Post by [deleted] »

aqme28 wrote: post #34

All these "relive your memory" videos are incredibly awkward, because of how downright sad it is to strap this on your head during your kid's birthday just to relive it on repeat like Tom Cruise in Minority Report. The real usecase is porn, but they're too tactful to say it.

[deleted]

Re: Apple Vision

#135

Post by germinalphrase »

ivan_gammel wrote: post #93
aqme28 wrote: post #34

All these "relive your memory" videos are incredibly awkward, because of how downright sad it is to strap this on your head during your kid's birthday just to relive it on repeat like Tom Cruise in Minority Report. The real usecase is porn, but they're too tactful to say it.

If you go to any concert or other public event, half of the audience will be recording on their smartphone instead of watching. I do not see any reason why an iphone of tomorrow won’t have a 3D camera to record and share any important moments the same way as we do it now. There will be the time when we will watch dashcam and drone videos of car crashes, natural disasters and soldiers dying on battlefield sitting on a…

Nobody is strapping this headset on for their kid’s birthday party. There are incredible concert videos from professional crews, and that’s the direction this will go until the tech can be (if ever) made unobtrusive.

Re: Apple Vision

#136

Post by [deleted] »

canes123456 wrote: post #83
PaulHoule wrote: post #63

I find his gushing about the centrality of phones to be annoying. Verizon, AT&T and T-Mobile choose not to serve the valley I live in, why should I reward them by buying an expensive plan? From time to time I've had a Tracfone but after a few years I wind up with 3000+ minutes because my average mobile call lasts under 2 minutes. Practically I use an iPad to do almost everything people use phones for, even making tel…

Maybe it a step back for you but look around. The phone won. Tablets, laptops, etc will never make a comeback to be nearly as important or popular as the smart phone. The only question is when a new thing will replace it. IMO it is not going to happen for a really long time

[deleted]

Re: Apple Vision

#137

Post by samwillis »

YA_Scratch wrote: post #122
samwillis wrote: post #51

It's interesting that Magic Leap took $3.5 billion in investment, and had a very similar vision and almost identical demos. But they failed to deliver. I wander what the R and D cost for the Vision Pro is, 10x Magic Leaps investment, $35 billion over last 5 years? Seems plausible... Their total R&D expense is about €100B in same time period.

"Almost identical demoes" I doubt it.

Unless someone can confirm otherwise I assume all the demo videos are composited "mock-ups" and not shot through a vision device. They are incredibly similar to all the demo videos from Magic Leap.

Re: Apple Vision

#138

Post by _gabe_ »

pavlov wrote: post #35

"The company was fairly mum about how it planned to make those cameras and its format more widely available, but I am completely serious when I say that I would pay the NBA thousands of dollars to get a season pass to watch games captured in this way. Yes, that’s a crazy statement to make, but courtside seats cost that much or more, and that 10-second clip was shockingly close to the real thing." The author was shown…

Thank you, I feel like I'm taking crazy pills or something. I have no idea how much of the footage in the long advertisements are actual in-headset recording vs highly editorialized made up aspirational CG. Additionally, I really don't think all the people here singing the praises of Apple's currently nonexistent headset (for actual customer use at least until 2024 or something) have ever used a headset. Headsets give me:

* Headaches

* Nausea

* Eye Strain

* Neck Pain

* Acne (from sitting on the same parts of your face all the time)

Etc. Also, reading text is incredibly difficult and exasperating which is this things whole value prop since it's targeting office work. Until anyone can actually try this and ensure that these are all non-issues, all the speculation is a weird cultic worship of Apple.

Just in case people forget, here's some misleading advertisements for Google Glass that didn't quite live up to the hype[0][1]. And some misleading advertisements about holo lense that didn't quite live up to the hype[2]. Full disclaimer, I have a valve index but haven't tried holo lens or Google Glass, but the fact that they're not ubiquitous today says something. It's especially funny that the holo lens looks very similar to Apple Vision, and then Apple makes these ridiculous claims about innovativing where no one else has. I swear I must be taking crazy pills or something.

[0]: https://youtu.be/4EvNxWhskf8

[1]: https://youtu.be/5R1snVxGNVs

[2]: https://youtu.be/eqFqtAJMtYE

Re: Apple Vision

#139

Post by seydor »

aqme28 wrote: post #34

All these "relive your memory" videos are incredibly awkward, because of how downright sad it is to strap this on your head during your kid's birthday just to relive it on repeat like Tom Cruise in Minority Report. The real usecase is porn, but they're too tactful to say it.

Can't you do that already with a 360 camera?

VR porn is generally meh, no? It's a nice gimmick but is it really better beyond the novely factor?

Re: Apple Vision

#140

Post by pavlov »

parthdesai wrote: post #128
pavlov wrote: post #35

"The company was fairly mum about how it planned to make those cameras and its format more widely available, but I am completely serious when I say that I would pay the NBA thousands of dollars to get a season pass to watch games captured in this way. Yes, that’s a crazy statement to make, but courtside seats cost that much or more, and that 10-second clip was shockingly close to the real thing." The author was shown…

MKBHD mentioned the same use case in his video and how he would pay good money to NBA for it. And he used the headset for a good 30 minutes. Maybe it's a valid use case? Have you personally tried the headset to flat out dismiss it?

I'm not dismissing it. I'm actually considering shelling out the money for this Apple headset. I've just become wary of exuberant initial reports based on 10-second exposures to completely scripted demo apps.

These journalists who get this launch-day experience were selected for their history of writing nice things about Apple. They're being shown the device in ideal conditions under the watchful eye of Apple's world-leading PR team, and they've been primed for years to expect something amazing from the Next Big Apple Product. There isn't a tremendous amount of objectivity in these circumstances.

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