It's insane how bad Elon stepped in it with this guy. While I'm sure there were many people at Twitter doing mostly nothing, he happens to publicly pick on a guy who single-handedly built one of the most well-respected branding agencies in the tech industry, and who also has debilitating muscular dystrophy. The optics could not be worse. I mean this guy is literally in a wheel chair. If you were a well-funded tech co…
As somebody who was a manager at Twitter (briefly; laid off in 2017 after 7 months) I want to say that this is very much a management problem, not a worker problem.
When I started there, in my initial 1:1s with my team, each told me their story of their time at Twitter. Every single one had worked on at least one project that they were excited about and made great progress on but that at the last minute got canceled by senior execs. At least one; some had more.
So I believe that the main reason Twitter had a justified reputation for low feature velocity was executive-level chaos. Dorsey was the half-time CEO from 2015-2022. When I was there, the VP Product position was jokingly called "defense against the dark arts teacher", as a new person swapped in every year or so. I'm sure it's possible to have a half-time CEO, but for that to work you need a very clear vision and an excellent executive team that is actually working as a team, neither of which I saw during my time there.
It would not surprise me at all that Twitter ,ended up with some people who became discouraged and were just biding their time. However, during my time there I never met anybody like that. Twitter was full of smart, passionate people who loved the product.
That said, if Twitter, months after Musk's takeover and after massive layoffs still has do nothing people, that is 100% Musk's fault. All the people there have passed multiple selection filters by Musk and his goons. Musk has had months to change the culture, share his vision, and build a sense of mission. In my view, he's failed comprehensively. At this point, him publicly shitting on his workers is just him displaying his lack of basic competence as a manager.