Earlier quoted context omitted.
> …but now they’ve decided they - Amazon - know better, thank you very much. Or, a less cynical take is that they really can have more impact by focusing on fewer charities. Another commenter posted Amazon Smile's Form 990 from 2018 [1], the most recent year on Pro Publica's website that has a full listing of all the charities that received funds. The total PDF is 2121 pages long, and the list of charities starts on…
Realistically, corporate donations are almost entirely measured by the "gross value added to brand/reputation." Not "actual worth to society." A market based, consumer driven approach like Amazon Smile, is likely optimal. Consumers, on average, are very effective and logical choosers (on average). Amazon Smile was likely a highly effective program. Issue is, Amazon now wants to redirect its customer's dollars to impr…
Like, I get it, it’s not just a slush fund, but maybe it sort of should be. Does every dollar spent have to have clear ROI? Where’s the charity?