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Best ecommerce UX practices from mcmaster.com

medusajs.com

131–140 of 175 posts

Re: Best ecommerce UX practices from mcmaster.com

#131
post #19

I think is article is written from an eng/design perspective and thus fails to address business realities. Example: “product pages are way too long” Product pages are long because longer pages tend to perform better at SEO. Furthermore, at least in my experience, longer product pages don’t actually have a significantly negative impact for on-site conversion rates. Sure, maybe a better global maximum exists, and every…

This is what crosses my mind and bugs me whenever I see an article like this. As much as I hate the Amazon-style pages, I understand they're like that because that's what their business is, and that saying everyone should do it like McMaster is pretty futile.

Re: Best ecommerce UX practices from mcmaster.com

#132

Earlier quoted context omitted.

I've heard you can contact support to get a shipping quote before placing your order.

Their phone support is excellent, I will say. Still, to call for a ship quote is a bit of a faff that feels intentionally anachronistic.

Seriously - how many "large" stores can you just call up and actually not have to wait on hold to talk to someone who is helpful, kind, and knowledgeable? Mcmaster is great at what they do

Re: Best ecommerce UX practices from mcmaster.com

#133
I love mcmaster and it's cool to see an article explaining their website design intent. Recently discovered Digikey and Mouser last night (via a random HN comment actually) and it was just what I was looking for (a more electronics focused Mcmaster basically) - but the websites have a similar filter/taxonomy which was refreshing to see. No B.S.! I do have some business/commercial reasons for shopping these vendors (which is how I'm familiar with mcmaster in the first place) but my life really started to change for the better when I started leveraging them for personal projects.

Had a kick to make biodiesel and mcmaster was still the best place I could find to buy methanol

Edit: mcmaster just exudes the essence of "engineering" to me - it's amazing to be able to find parts by their size/dimensions/material/finish rather than jumbling together things that "work". Reminds me of the joke: "a mathmagician calculates the volume of a ball by integral; a physicist calculates the volume of a ball by water displacement; an engineer just looks up the part number in {mcmaster}"

Re: Best ecommerce UX practices from mcmaster.com

#134
post #78

Earlier quoted context omitted.

One of the nice things about McMaster in my mind is the way their website is organized very much like their paper catalog. It's not as good as the paper catalog for casual browsing, but it does mean that when you're not quite sure what you actually need you can "flip through" the website and have a decent chance of spotting something like it. Unfortunately McMaster is a little stingy with their paper catalog, I think…

I can't ethically purchase anything from U Line any more. Does anyone know of an alternative supplier? The U Line family has historically come out against things ranging from flouridation to Martin Luther King and currently supports election deniers / anti Semites. They are the number one donor to the Republican party: https://www.propublica.org/article/uline-uihlein-election-de... Their working conditions are unbeli…

I'm in the same boat, in fact I chuckled that the most recent U-Line catalog has a bit of a political rant from the founder in the back cover, something about social justice warriors. Most of what I get from U-Line I buy from a local business instead these days just for convenience and because I need relatively small quantities but... to be honest I think U-Line is their wholesale supplier. I'm on the hunt for a different way to get a wide variety of packing materials in relatively small quantities.

Re: Best ecommerce UX practices from mcmaster.com

#135

Earlier quoted context omitted.

Their phone support is excellent, I will say. Still, to call for a ship quote is a bit of a faff that feels intentionally anachronistic.

Seriously - how many "large" stores can you just call up and actually not have to wait on hold to talk to someone who is helpful, kind, and knowledgeable? Mcmaster is great at what they do

Heck, forget the phone, I had an extended job once across the street from the New Jersey McMaster warehouse (Robbinsville Twnship) and you can go in there to get the same treatment. We spent A LOT of money on same day parts.

Re: Best ecommerce UX practices from mcmaster.com

#136
post #109

Earlier quoted context omitted.

> By comparison, the typical consumer shopping experience is much more one of discovery, not need-solution mnatching. Even if I put full fucking detail with brand and model I keep getting pages and pages of random products with different "sponsored" brands, model, features and so on. Its clearly need of Amazon are taking priority over mine. > Keep in mind the average HN user is not the typical shopper. You and I migh…

I was (and still am) frustrated with Amazon's practice of showing me what _they_ think I want, instead of what I searched for. It violates a basic tenet of the server-client relationship, serve what the client asked for. I was happy to discover that AliExpress didn't do these shenanigans. You search for an item, it shows matches. Wonderful — and then they changed it, so now halfway through your results, you'll see co…

Exactly right. And considering how many here do appreciate Amazon's position here, to me, it just shows Amazon/ e-commerce web sites have conditioned tons of users to find terrible user experience agreeable.

Re: Best ecommerce UX practices from mcmaster.com

#137
Everything you need and highlight here can be done on a basic Shopify plan and via the liquid templating engine. It would run super fast, edge deployed globally.

The problem is that no one wants this, so we don't even have templates like this anymore. We used to ~10-15y ago and those would still work perfectly.

Re: Best ecommerce UX practices from mcmaster.com

#139
post #98
post #54

Unmentioned is the origin of much of this value: > McMaster-Carr shoppers don’t encounter distractions; you can see proof of this on the homepage which jumps right into the action: The web site is based on the paper catalogue (book), from layout, visual interface, and organization. The paper version was excellent and useful. Instead of trying all sorts of "fun" (for the designer) web capabilities, they focused on ohw…

>Compare this to, say, Amazon where Amazon's needs are prioritized over the customers' I'm not sure that's the whole story. A critical point is that this is a B2B site. The people shopping here would tend to have a need in mind that can be solved by finding the exact right part that meets their specifications. By comparison, the typical consumer shopping experience is much more one of discovery, not need-solution mna…

McMaster is also better for wandering the aisles than Amazon! Just hop onto a catalog page, and see related item after item.

Amazon tries to sell you things that are cross-correlated, so if you buy tiny resealable bags for your board game collection, they try to sell you portable precision scales.

Re: Best ecommerce UX practices from mcmaster.com

#140
This article touches on search a bit, but it doesn’t quite capture how useful I’ve found its capabilities as a hobbyist.

For example, I needed to replace a bent gear axle for my lathe during the height of supply chain issues in the past few years. The part was proprietary to the vendor, who did not have any spares on hand and was awaiting an order from their manufacturer in China.

The top search results on McMaster for “axle” yielded both axle stock and pre-fabricated axles that would likely be great solutions in other scenarios, but ultimately neither of those categories contained a part that would solve my issue.

However, third on the list of results was a category for “axle bolts”, which makes sense based on my use of one of those strings in my search. But “axle bolts” weren’t a category of things you can find by manually navigating the menus to barrow down your search. Following the link to that category actually presented you with a list of products under the category of “shoulder screws”. Within these, I found a part that fit the bill for a temporary fix!

I found it incredibly useful that it helped me navigate through industry terms that I wasn’t familiar with. It almost seemed akin to Netflix’s highly specific “shadow” categories such as “90s sitcoms with female leads” or similar.

Actually (and perhaps it already can), a ChatGPT model that could help me design projects with specific tolerances by recommending parts from sources like McMaster would be very useful.

For example, I want to build a simple hoist with a working maximum weight of 1 ton. Which grade of steel bolts should I buy that are most effective for that application? What thickness of steel square bar do I need?

There are fairly straightforward ways of calculating what a material is capable of and modeling its performance using simulation software, but a passing grade doesn’t tell me that my choice of grade 12.9 bolts is less cost effective than grade 10.9 bolts, which are significantly cheaper.

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