If this were true, SquareSpace would be trading way higher than they are now, Twitter wouldn't exist, and Facebook would look a lot like MySpace. My take: people created websites back then because there was no other choice. People RUSHED into MySpace when it got hot partly because of this. Many people don't care about web culture; they only care about consuming. Just like many people don't become screenwriters or dir…
Consumption is important, but so is culture. Interaction is a big deal to many people. Look at the dynamics related to notifications, for example. People check in, desire the feedback, that interaction, and they seek more of it, form connections around it, and more.