Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

German digital signage ban prompts confusion

avinteractive.com

Post reply on HN
Print view View original

131–140 of 457 posts

Re: German digital signage ban prompts confusion

#131

Post by fyvhbhn »

sidkshatriya wrote: post #102
phartenfeller wrote: post #32

Here in Germany, there was recently a leak in the news. It said that a single LED sign consumes as much energy as 10 single households[0]. Of course, the companies don't want to give any official information. That is pretty high for no real value for society in my opinion... [0] https://www.tagesschau.de/wirtschaft/technologie/led-reklame...

> That is pretty high for no real value for society in my opinion... There is a widespread belief that Advertising serves no purpose to humanity. Advertising is like anything in life: In high doses it is harmful. In lower doses it is useful. If there are regulators in your country that prevent advertisers from making false claims, even better. Advertising has helped me hone onto products and services in my whole life…

Well, how about opening an online plattform for advertising then?

Stopp invading my space (public spaces, software, websites), and put ads there for people that are interested in being suggested products they might like. And, instead of tracking all my activity, put a form that I can fill out with the details I am comfortable with.

Not gonna happen, because they're paying people and companies to annoy you with the ads almost nobody wants to see

Re: German digital signage ban prompts confusion

#132

Post by kmlx »

themoonisachees wrote: post #27

> This means out-of-home advertising displays at bus stops, train stations and in underpasses could still be operated according to invidis managing director Florian Rotberg. “Most contracts explicitly require outdoor advertising companies to operate backlit city light posters and screens well into the night to provide passengers with more security in the waiting area. Autumn will show whether and how the exemptions w…

> they're pretending it's for public safety

> to pretend lighting from ads is anywhere close to helping public safety

i thought it was a known fact that more light during nighttime equals more safety. there's a reason violent crimes happen on low lit alleyways. not that germans are actually out and about after 6pm :)

Re: German digital signage ban prompts confusion

#133

Post by peoplefromibiza »

sidkshatriya wrote: post #102
phartenfeller wrote: post #32

Here in Germany, there was recently a leak in the news. It said that a single LED sign consumes as much energy as 10 single households[0]. Of course, the companies don't want to give any official information. That is pretty high for no real value for society in my opinion... [0] https://www.tagesschau.de/wirtschaft/technologie/led-reklame...

> That is pretty high for no real value for society in my opinion... There is a widespread belief that Advertising serves no purpose to humanity. Advertising is like anything in life: In high doses it is harmful. In lower doses it is useful. If there are regulators in your country that prevent advertisers from making false claims, even better. Advertising has helped me hone onto products and services in my whole life…

> But there is a space for advertising that is gentler, honest and educational.

I don't disagree, but there are a few points that I see differently.

First of all, I think that what you're looking for is promotion, that is based on someone or some entity promoting your products and services, putting their face on it and leveraging their reputation of connoisseur of the matter at hand. It's based on trust and works best especially for tech products

Nobody buy smartphones based on adv, well except iPhone users that buy the brand iPhone - that could be seen as a confirmation of the trust based promotion, they trust Apple -, people watch reviews on YouTube channels that they trust.

Advertising is low effort. it's usually someone writing a script for you, pretending to be you, that it is the company that is talking directly to you, but it's in fact an agency that wrote a claim and a story to tell, to actually sell, not promote, the service or product in question by exploiting your feelings.

Secondly, I don't believe that advertising made laptops affordable, research did.

Super computers still cost millions and are an order or two of magnitude more powerful than you regular laptop of today.

Re: German digital signage ban prompts confusion

#134

Post by Bewelge »

soco wrote: post #67
Broken_Hippo wrote: post #36

Earlier quoted context omitted.

It isn't the ads, really: They are realistically speaking of lighting in bus stops, underpasses, and train stations. Lighting in those areas, which tend to be dark or populated, helps folks feel safer. Taking away the ads makes these places darker, and I can understand not suddenly having nervous folks not take the bus or train. Though, I agree: They can get bent about the contracts. The proper response is to install…

So basically the authorities outsourced a part of public safety to the ad companies?

Often the entire bus stops are financed by those advertising there. At least that has always been the argument against finally disallowing tobacco/smoking ads in Germany because then smaller communities would (allegedly) not be able to finance these things.

Re: German digital signage ban prompts confusion

#135

Post by xxs »

moffkalast wrote: post #92
morsch wrote: post #69

Earlier quoted context omitted.

Average power usage for a 1 person household in Germany is 1300 kwh/year (roughly, numbers vary, but not to a degree that it matters). That's about 150W sustained. So 1500W for a large sign, that's like 150 high power LED light bulbs, I guess that checks out. Anything that reduces ads in the public sphere is fine by me.

Everyone lauds LEDs for being super energy efficient, but the reality is that they really aren't. It's just that they are being compared to even worse light sources that were so bad at efficiency it's hard to really grasp how much they sucked.

LEDs are super efficient, household LED bulbs retrofit for e14/e27 are just a terrible example of overdriven ones with bad lifetime. That has very little to do w/ properly constant current (not over) driven LEDs. (Edit overdriven - higher heat output and worse efficacy)

The max efficacy woulod be 683 lm/w. Blue LEDs can reach 1/3 of the theoretical maximum.

Re: German digital signage ban prompts confusion

#136

Post by mschuster91 »

hnbad wrote: post #88
mschuster91 wrote: post #45

Earlier quoted context omitted.

> I'm sorry, but this is hearfelt: the German greens are climate criminals. And they were fully warned of exactly this situation decades ago, so no, they have zero "circumstances forced our hand" defence. The Greens have not been in government for the last sixteen years . It was the conservative governments under Merkel and particularly the environment and later economy minister Altmaier who openly celebrated reducin…

I'd say it's the fault of neoliberalism (which certainly has a foothold in parts of the CDU/CSU and all major parties really, not just the FDP) that most infrastructure projects of the past decades have been limited to a few failed prestige projects (powerlines just aren't as sexy as a massive airport nobody can use) but it's the fault of the Greens (not specifically the party but the general political movement it st…

We don't need nuclear. Even with decades of conservative sabotage, we generate ~41% of our electricity needs [1] on a renewable basis. Imagine we had used the last sixteen years to go all-in on renewables - we wouldn't need to kowtow in front of any dictatorship. No Qatari gas, no Russian or other dictatorship uranium, nothing.

[1] https://www.umweltbundesamt.de/themen/klima-energie/erneuerb...

Re: German digital signage ban prompts confusion

#138

Post by peaslock »

martin_a wrote: post #90
peaslock wrote: post #44

Earlier quoted context omitted.

> About third of what was used before. How much is that as a fraction of the total electricity consumption?

According to the source linked in the top comment, we are looking at a total consumption of 113.000 MWh per year for those displays. One third of that is at least around 30.000 MWh of saved energy.

So 0.005% at 560 TWh total consumption.

Re: German digital signage ban prompts confusion

#139

Post by BurningPenguin »

hnbad wrote: post #54
tpmx wrote: post #6

Quoted post unavailable.

To be fair, the problem with nuclear power in Germany is bigger than that the existing nuclear plants are being shut down. It's actually a good idea to shut them down eventually as they're old and inefficient. Calling them "fully functioning" is a bit of a rose tinted glasses type of situation. The bigger problem is that Germany doesn't have any more recent nuclear power plants due to public pressure and instead just…

> there is an almost patriotic attitude towards coal plants

As a German, i'm wondering where you got that idea from... Because pretty much every poll i know of, is in support of turning off coal plants.

Re: German digital signage ban prompts confusion

#140

Post by megous »

sidkshatriya wrote: post #102
phartenfeller wrote: post #32

Here in Germany, there was recently a leak in the news. It said that a single LED sign consumes as much energy as 10 single households[0]. Of course, the companies don't want to give any official information. That is pretty high for no real value for society in my opinion... [0] https://www.tagesschau.de/wirtschaft/technologie/led-reklame...

> That is pretty high for no real value for society in my opinion... There is a widespread belief that Advertising serves no purpose to humanity. Advertising is like anything in life: In high doses it is harmful. In lower doses it is useful. If there are regulators in your country that prevent advertisers from making false claims, even better. Advertising has helped me hone onto products and services in my whole life…

Consumers can be served better by independent review of products in magazines, etc. Or if you really want to by catalogues put together by sellers. (I used those when I was younger quite a lot to discover and buy new things.)

The random road signs for biggest bank in the land, or one of the three telecom companies in the land, or for things like well known beverages is quite ridiculous. Almost everyone knows these companies exist already.

Post reply on HN