Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

Post by clairity » Sun, Aug 21, 2022, 6:10 PM UTC

api wrote: post #120

clairity wrote: post #93

Earlier quoted context omitted.

this is what you get when you elevate an operator (an operations/finance focused exective) in place of a product visionary. that's no knock on tim, who's done what he's been incentivized to do by the board and shareholders, and a good job at that (and rewarded disproportionately so). but steve wanted to win with a superior product, not just numerically as tim does. that's why steve, many years after his death, still…

Services usually mean recurring revenue which is valued at a higher multiple. It’s very hard to build a high value multiple product focused company.

Post by jefftk » Sun, Aug 21, 2022, 6:29 PM UTC

tinus_hn wrote: post #73

Havoc wrote: post #30

Sounds like they're copying google with their desire to get rid of cookies / FLOC etc. Strong privacy stance on privacy for others (and in media)...but very quiet on 1st party inhouse ability to connect the dots. I have a hard time seeing how this doesn't end in anti-trust tears for both of them

You don’t need to invade privacy to show ads in a search result, based on that search. That’s how DuckDuckGo survives. We’ve all heard the anti trust whining about the App Store for over a decade now. It’s not happening. Nintendo gets to decide what you put on a Nintendo Switch, Apple gets to decide what you put on an iPhone. That’s not monopoly abuse, if you don’t like it buy different console or an Android phone. P…

Post by MomoXenosaga » Sun, Aug 21, 2022, 6:43 PM UTC

diminish wrote: post #79

justapassenger wrote: post #57

We sell you super expensive product, charge everyone 30% tax for anything you buy on it, put health monitoring devices on you (that you pay for), have directly your credit cards in the wallet (including custom one from us) and in the end capture more data that any other ads giant now. And we’ll use that for ads. But it’s fine. It’s locally so it’s fine and you are not a product. All because we convinced people using…

> Apple is planning to expand its advertising business significantly by placing more ads directly on users' devices directly, Bloomberg reports. The expansion would include bringing ads to more of Apple's own apps on iPhones and iPads, including Apple Maps. I smile remembering "if you don't pay you're the product" which apple lovers lobbied looking at G users, hinting they payment for extra margins will save them fro…

Post by kergonath » Sun, Aug 21, 2022, 7:19 PM UTC

chii wrote: post #69

SaltyBackendGuy wrote: post #66

Earlier quoted context omitted.

> whereas Apple primarily makes money from selling devices I wonder if Apple is predicting that this wont be the case for much longer (lack of real innovation (excluding the M1) and market saturation), so they're being proactive to dominate another vertical. They will likely capitalize on their current image of being privacy kings.

Just because their primary revenue is from hardware, doesn't mean it isn't attractive to also add extra, uncorrelated revenue sources such as ads and data. Whether they have innovation or not is irrelevant to this.

Post by elforce002 » Sun, Aug 21, 2022, 7:44 PM UTC