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Instagram, TikTok, and the Three Trends

stratechery.com

131–140 of 244 posts

Re: Instagram, TikTok, and the Three Trends

#131

There is something about the TikTok style swiping videos which just hits differently. I am far from the demographic for TikTok, but find it super addictive so just keep it off my phone. I barely use Instagram, but having checked in a few times recently I find myself mindlessly swiping their “Reels” for hours before pulling myself away from it. YouTube is my goto timewaste, but now when I pick it up on mobile I find m…

> I am far from the demographic for TikTok

I don't know who you think is in and out of their target demo, but it has pretty good penetration in lots of age and interest brackets. I would argue that pretty much every demographic is fair game.

Re: Instagram, TikTok, and the Three Trends

#133
post #110

Earlier quoted context omitted.

> By this definition, the end of the line is a totally passive consumption of endorphin-inducing pablum that blots out the real world. Doesn't seem all that different from 99% of media consumption thats existed in my lifetime.

In my lifetime the content didn't get automatically adjusted to my needs to get me hooked.

No, but it was undoubtedly produced with the intention to get the most people hooked as possible. Traditional media was just less effective at hooking people because of the limited number of distribution channels and the cost of producing content.

Re: Instagram, TikTok, and the Three Trends

#134

The Three Trends (according to the article): 1. Medium: text -> images -> video -> 3D graphics -> VR 2. AI: time -> rank -> recommend -> generate 3. UI: click -> scroll -> tap -> swipe -> autoplay By this definition, the end of the line is a totally passive consumption of endorphin-inducing pablum that blots out the real world. (I may be exaggerating a touch.) It might stop short of a wire into the pleasure centers o…

You might enjoy The Metamorphosis of Prime Intellect [1]. It addresses these themes quite directly.

The thing is, we're sort of talking (still somewhat hypothetically) about the Internet becoming more like hard drugs here in terms of entertainment/pleasure/addiction potential, which puts pretty much everyone except for (by HN standards) serious conservatives in a bind on slamming social media: liberals like me and the many libertarians on here usually feel that the War on Drugs has been a catastrophe, alongside pretty much all prohibition aimed at people who are turning to escapism because the rungs of the real-world achievement ladder have been knocked out above them.

I personally believe that explosive growth in escapism (see: opioid crisis) is driven by shitty opportunities in the real world. There is always going to be some set of highly potent diversions, and there will always be some fraction of the population that has a hard enough time with them to need professional help. But IMO none of Internet pornography, painkillers, video games, or crazy-optimized recommender systems are going to destroy lives and societies in job lots if those societies have high mobility in real-word achievement. So, not our society right now.

I'm probably biased having worked in social media in my life, but the flip side is that I also know how how the sausage is made, I think that sort of balances out. Everyone has to form their own opinion here, my point can be TLDR'd as: "decriminalize drugs" and simultaneously "fuck TikTok" isn't really a consistent worldview. It's reasonable to say "fuck marketing TikTok to children" alongside "decriminalize drugs", and I'd probably agree with both.

[1] https://en.wikipedia.org/wiki/The_Metamorphosis_of_Prime_Int...

Re: Instagram, TikTok, and the Three Trends

#135

The Three Trends (according to the article): 1. Medium: text -> images -> video -> 3D graphics -> VR 2. AI: time -> rank -> recommend -> generate 3. UI: click -> scroll -> tap -> swipe -> autoplay By this definition, the end of the line is a totally passive consumption of endorphin-inducing pablum that blots out the real world. (I may be exaggerating a touch.) It might stop short of a wire into the pleasure centers o…

You might enjoy The Metamorphosis of Prime Intellect [1]. It addresses these themes quite directly. The thing is, we're sort of talking (still somewhat hypothetically) about the Internet becoming more like hard drugs here in terms of entertainment/pleasure/addiction potential, which puts pretty much everyone except for (by HN standards) serious conservatives in a bind on slamming social media: liberals like me and th…

There is most definitely something different at play here, though I can't point out exactly what. It's hard to imagine a 60-year old grandmother hooked on crack, porn or painkillers, but I know several who spend 8+ hours a day glued to a screen playing Candy Crush.

Re: Instagram, TikTok, and the Three Trends

#136

Earlier quoted context omitted.

Fantastic book. The stories about the slot machine players who wear black pants so that they can urinate without being noticed was shocking, to say the least. They are so addicted to the machines that they won't even get up to use the restroom. The phrase he used, "playing to extinction", very much reminds me of what's happening now across most entertainment categories, broadly speaking (autoplay, loot boxes, slot ma…

It isn't so much that they are addicted (though they are), but that someone will take their spot while they are up.

That's just a rationalization they tell themselves.

Re: Instagram, TikTok, and the Three Trends

#138

Earlier quoted context omitted.

You might enjoy The Metamorphosis of Prime Intellect [1]. It addresses these themes quite directly. The thing is, we're sort of talking (still somewhat hypothetically) about the Internet becoming more like hard drugs here in terms of entertainment/pleasure/addiction potential, which puts pretty much everyone except for (by HN standards) serious conservatives in a bind on slamming social media: liberals like me and th…

There is most definitely something different at play here, though I can't point out exactly what. It's hard to imagine a 60-year old grandmother hooked on crack, porn or painkillers, but I know several who spend 8+ hours a day glued to a screen playing Candy Crush.

We might come from different socio-economic backgrounds then, because the idea of a 60-year old grandmother addicted to painkillers far in excess of medical need is depressingly mundane to me.

Re: Instagram, TikTok, and the Three Trends

#139
post #78

Earlier quoted context omitted.

VR is never going to be a replacement for short form video. Casual passive consumption of video benefits from being able to fit in between other activities easily. I'm never going to want an immersive experience when I have 2 minutes to kill waiting for a friend to show up at a bar - I just want easily digestible content snacks.

>Casual passive consumption of video benefits from being able to fit in between other activities easily The same was said of video vs. reading. “I’m never going to want a video experience, it doesn’t fit in between other activities as well as reading a page of something.”

To be honest, I still feel this way. I can't stand when content is only available in video format. Give me text!

Re: Instagram, TikTok, and the Three Trends

#140
post #91

Earlier quoted context omitted.

To be fair, I think most everyone agrees that XR is the future, not VR. XR could easily take the replacement.

Isn't VR a type of XR?

VR is the world real-world excluding half of XR. Excluding the world is often not desirable, which is why VR, alone, definitely isn't the future.
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