Within a second of seeing the 'improved' ones I spot what is, to my mind at least, an immediate failure - the detail resolution is far too small. It doesn't account for the printing limitations on small fabric tags, never mind the ability of old fogeys such as myself to be able to squint that hard and actually read them. I have no idea even looking on my screen here what the difference between the first three is supp…
I really find the idea that "having to know, or lookup stuff", as a problem, offensive. Laundry is literally filled with things to know, outside of these symbols. Household tasks are. I don't see labels on bleech bottles, saying not to mix it with vinegar or you could die. Yet people have done that in the wash, so why not start there? Here's what each sane person should do, who actually takes time to look at tags. (a…
- The Inmate Are Running The Asylum by Alan Cooper
- The Design of Everyday Things by Donald Norman
(and I'm sure there are many more good resources that are recent than that.)
It's very easy as tech-savvy people like us to underestimate how hard technology, even conventions like laundry symbols, are. I personally have printed out a legend explaining the laundry symbols and put them near to my washing machine, but I'm the only person I know who does that. Everyone else guesses or struggles to use laundry symbols correctly, or reads the text in English if it is provided.
Now, does that mean we should change all the laundry symbols just because one person shared a redesign on their blog? No. Changing something that is so well-established has significant downsides and risks. But I think it's perfectly legitimate to spot their difficulties, and to pursue better UX relentlessly, with testing with real users. That's what separates a good (UX) designer from an engineer who produces something that fits their mindset but not the mindset of actual users.