131–140 of 225 posts
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I think Balaji is more interested in having SaaS create their own Ministry of Information to do their PR instead of needing to rely on journalists who seem to be generally unfriendly to him.
no idea who this guy is or what makes him an authority but from a quick google about unfriendly journalists this is quite something: https://boingboing.net/2021/02/15/silicon-valley-investor-ca...
Why does DigitalOcean want to build their selection of content out? It's kind of weird. They don't need to become some big dev article repository/media engine. Other than to consistently push devs consuming the content towards their services (good as they may be). Happy for Chris and the team to get something (substantial?) back for their efforts and maybe free up their time, but having these openweb resources just b…
Hope they keep the site as it is, css-tricks.com has been consistently one of the best, if not the best CSS site around, to the point that I search there for a particular topic before going to general purpose search engines, and you'll frequently find Chris' original articles copypasta'd by "content marketers" anyway. I guess the big time push for CSS3 with ever-changing responsive requirements and new UI idioms of t…
This is part of a broader trend. Last year, Balaji Srinivasan tweeted about the idea of SaaS companies buying media companies – https://twitter.com/balajis/status/1374363031417753609 – and as an observer/operator in this space, I've heard about a lot of conversations going on behind the scenes with larger companies expressing an interest in smaller media companies (including my own - I value autonomy too much but for…
This was VC's way to invest in a media company.
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As a (casual) reader of several of the newsletters you maintain: Peter, hang in there, don't sell! :-D For those who are not familiar (if that's possible), check out https://cooperpress.com/publications/ To your (& Balaji's) point - one of tried and true methods of customer acquisition for SaaS is content marketing, but it's a very long game and you need to have quality content. Acquiring a blog or a media company th…
Haha, thanks! I've had a few serious acquisition conversations over the years, but it's never made sense because I enjoy what I do already and don't really want to move on to something else :-) Like many people, I would take "retire forever" money (and probably end up still working anyway) but that hasn't been on offer.
Why does DigitalOcean want to build their selection of content out? It's kind of weird. They don't need to become some big dev article repository/media engine. Other than to consistently push devs consuming the content towards their services (good as they may be). Happy for Chris and the team to get something (substantial?) back for their efforts and maybe free up their time, but having these openweb resources just b…
Historically, CSS-Tricks has raked in a TON of money from affiliate sales to entry level hosting providers (MediaTemple sticks out in my mind). Imagine all of those affiliate sales now going to Digital Ocean instead. There's potential for a massive ROI if DO can responsibly manage the site and funnel over the next decade.
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These kinds of arguments literally kill me.
Since we're discussing grammer, when you say "literally", you mean figuratively?
> : in effect : VIRTUALLY —used in an exaggerated way to emphasize a statement or description that is not literally true or possible will literally turn the world upside down to combat cruelty or injustice — Norman Cousins
https://www.merriam-webster.com/dictionary/literally
They justify this in a few places, including
> The "in effect; virtually" meaning of literally is not a new sense. It has been in regular use since the 18th century and may be found in the writings of Mark Twain, Charlotte Brontë, James Joyce, and many others.
edit: HN was loading really weird for me, I didn't see the sibling comment make this point already!
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Their strategy from the start was to use evergreen technical content to attract devs, to raise the visibility of their products with target customers. It diminishes their early insights to cast this acquisition as merely part of a trend.
DigitalOcean’s strategy with evergreen technical content was to duplicate Linode’s strategy with evergreen technical content wholesale , down to individual articles. Linode Library, including a complete custom CMS and community engagement strategy to pay Linode users to help generate evergreen, was in place and driving conversions long before DigitalOcean was founded. They cribbed just about everything substantive fr…
I won't get into the weeds of Linode vs. DigitalOcean but there were very important differences in approach, and eventually Linode was copying DO's ideas (for example, the introduction of low-resource low-cost servers, the design...). Linode was a trailblazer in the industry, for sure, but DigitalOcean wasn't just "Linode plus capital".
edit: Linode started paying in 2014[1] after DigitalOcean[2]
[1] https://www.linode.com/blog/linode/write-for-linode-get-paid... [2] https://web.archive.org/web/20131111064358/https://www.digit...