> You might think that, if a single person can create or maintain a tool that's worth millions of dollars a year to the company, our competitors would do the same thing, just like you might think that if you can ship faster and at a lower cost by hiring a person who knows how to crack a wafer open, our competitors would do that, but they mostly didn't. He mentions a small chip startup he worked at for these examples,…
I would argue Apple is an example of a company that started with quality, established brand, and has been coasting off brand for a long while.
If buying and selling were a chess game, the ELO of the consumers would be very low, but the producers ELO is not much better, as they just learned a tricky opener and nothing else. Of course the real game is not two player and open information, but this only makes it worse for the consumer, and easier to fall into marketing schemes for the producer.