Earlier quoted context omitted.
Deming sometimes used bus drivers as an example. Some of them might think it's not their job to smile and be nice to passengers. They're hired to drive the bus, and perhaps help out in emergencies, but not much beyond that. However, being nice to passengers (performing "caring labour" as Graeber would have put it) increases the chances that people choose the bus over e.g. the metro or something else. Deming concluded…
Ah, this must be why bus drivers are commonly paid in company shares. Incentive alignment! Makes sense. Wait, they're not? So why should they care, when their bosses don't care even enough to set up a direct reward to bus performance and some way for them to have agency over that reward? Though it would be cool if there was a bus service that had direct, fine-grained association between curteous behavior and reward i…
They could even make it so that the people who actually take the bus negotiate the time and place.
This would be great for events outside the city.