Earlier quoted context omitted.
The cynical take Aukey was taken out because they had good products and good reputation in a high margin category that Amazon wanted for their house brand to play a bigger role in.
I would have called this conspiracy territory, but then it broke that Amazon was doing exactly that in India. https://www.reuters.com/investigates/special-report/amazon-i...
(since the competitors are sort of forced to use fake reviews)