Earlier quoted context omitted.
An alternative market would create pressure on Apple. If Netflix tells the App store to go screw themselves and lists on a different store, then the App Store gets that much less traffic and either has to compete or lose out.
I don't think it does, beyond box ticking. You're not likely to get enough competition to get competitive market dynamics on iPhones. Sure, a highly motivated user might go to alternative app stores. Netflix does not need to go to a different store. They're influential enough to negotiate. Apple would cut them the discount, like now, and they wouldn't. The other store will not have enough users to make the reduced fe…
Highly motivated users like kids who want to install Fortnite on their phones? That would give an "iOS Epic Store" a foot in the door, and while I'm not a huge fan of Epic, I think that would at least introduce some competition for Apple.