I've never had time for Intel creating 400 different CPUs just to create artificial market segmentation and force people into a more expensive CPU. Why is there an i3, i5, i7, i9 - ahh, right, because then you can try to justify charging incrementally more for each additional feature. Oh you want turbo boost? Sorry that's an i5! Oh you want hyperthreading/SMT? Nope, next model up. Oh you want ECC? That's a "workstati…
I don't want to pay more for cheap CPUs such that they have ECC. High prices on ECC subsidize cheaper parts without ECC.
Intel is reducing server chip pricing in attempt to stem the AMD tide
131–140 of 344 posts
Re: Intel is reducing server chip pricing in attempt to stem the AMD tide
#132Intel is NOT competing against AMD only. In the past couple of years, we’ve seen a number of big tech companies developing their own chips. Focusing on AMD would be quite myopic from a strategic pov. This market is only getting more competitive. Either you compete on performance or price.
Re: Intel is reducing server chip pricing in attempt to stem the AMD tide
#133I've never had time for Intel creating 400 different CPUs just to create artificial market segmentation and force people into a more expensive CPU. Why is there an i3, i5, i7, i9 - ahh, right, because then you can try to justify charging incrementally more for each additional feature. Oh you want turbo boost? Sorry that's an i5! Oh you want hyperthreading/SMT? Nope, next model up. Oh you want ECC? That's a "workstati…
Does this excuse Intel’s form of market segmentation? No. They almost certainly disable, for example, hyperthreading on cores that support it - just for the segmentation. But we can’t make every CPU support everything without wasting half good dies.
Re: Intel is reducing server chip pricing in attempt to stem the AMD tide
#134I've never had time for Intel creating 400 different CPUs just to create artificial market segmentation and force people into a more expensive CPU. Why is there an i3, i5, i7, i9 - ahh, right, because then you can try to justify charging incrementally more for each additional feature. Oh you want turbo boost? Sorry that's an i5! Oh you want hyperthreading/SMT? Nope, next model up. Oh you want ECC? That's a "workstati…
The i3 through i9 are generally the exact same silicon. But yields are always variable. If you took the raw yield the actual i9 per wafer might only be 10%-20% which would not be economically viable.
So designed into EVERY Intel product (and generally every other semiconductor company's products) are "fuses" and circuitry that can re-map and re-program out failed elements of the product die.
So a failed i9 can AND DOES become i7, i5, or i3. There is no native i3 processor. The i3 is merely an i9 that has 6 failed cores or 6 "canceled" cores (for inventory/market supply management). Same goes for i5 and i7. They are "semi-failed" i9s!
This is how the industry works. Memories work in similar ways for Flash or DRAM: there is a top-end product which is designed with either spare rows or columns as well as half-array and 3/4-array map-out fuses. Further there is speed binning with a premium on EMPIRICALLY faster parts (you can NOT predict or control all to be fast - it's a Bell curve distribution like most EVERYTHING ELSE in the universe)
With this, nominal total yields can be in the 90% range. Without it, pretty much NO processor or memory chip would be economically viable. The segmentation is as much created to support this reality OF PHYSICS and ENGINEERING as it is to maximize profits.
So generally, to use your example, a non-ECC processor is a regular processor "who's" ECC logic has failed and is inoperable. Similar for different cache size versions - part of the cache memory array has failed on smaller cache parts.
So rather than trash the entire die which earns $0 (and actually costs money to trash), it has some fuses blown, gets packaged and becomes a non-ECC processor which for the right customer is 100% OK so that it earns something less than the ECC version but at an acceptable discount.
When I worked at Intel, we had Commercial, Industrial and Military environmental plus extra ones for "emergencies: e.g. parts that completed 80% of military qual and then failed - hence the "Express" class part.
We also had 10 ns speed bins which create 5-7 bins, and then the failed half- and quarter-array parts meant 3 more. So 4x7x3 = 84 possible product just for the memory parts I worked on.
For processors you could easily have separate categories for core failures, for ECC failures, for FPU/CPU failures. That takes you up to 100-200 easy. If you are simultaneous selling 2-3 technology generations (tik-tock or tik-tik-tock), that gets you to 500-1000 easy.
This is about "portfolio effect" to maximize profits while still living with the harsh realities that the laws of physics impose upon semiconductor manufacturing. You don't rely on a single version and you don't toss out imperfect parts.
BTW how do you think IPA and sour beers came about?? Because of market research? Or because someone had a whole lot of Epic Fail beer brew that they needed to get rid of??
It was the latter originally, plus inspired marketing. And then people realized they could intentionally sell schlock made with looser process controls and make even more money!
Re: Intel is reducing server chip pricing in attempt to stem the AMD tide
#135It's amazing how far Intel has fallen. The 10nm debacle exposed how far they've fallen behind on fabs to the point that they're outsourcing to TSMC. Like, how humiliating must that be? Intel completely missed the mobile revolution. They had a stake in that race but sold it (ie XScale). Intel's product segmentation is bewildering. They've also kept features "enterprise" only to prop up high server chip prices to the d…
I think one more issue is support. If I want a chip from TI, Analog Devices, etc., I fill out a web form and get a sample. If I want to talk to an engineer, I place a phone call. If I want to order a dozen of a part, I go to Digikey. If I want a datasheet, it's online. Intel won't give you the time of day unless you're HP or Dell. That's optimal for capitalizing on old markets, but it means it's never in new markets.…
I worked at a small start-up producing COM-HPC boards for companies who wanted to keep their servers in-house, as opposed to using cloud infrastructure. We weren't purchasing any more than maybe 500 CPUs of their upcoming platform. Despite that, they supplied 1:1 tech support, reference schematics/layouts, a reference validation platform with which to test our design on, and 1000's of documents including product design guides and white papers. This all came about by just contacting Intel's developer account support and filling in a few forms.
We also produced the same product with AMD hardware and the difference was night an day. Say what you will about their production difficulties and roadmaps, their engineering support is years ahead of AMD.
Re: Intel is reducing server chip pricing in attempt to stem the AMD tide
#136Earlier quoted context omitted.
Before M1 my only exposure to ARM has been low-power SBCs and Android devices, and the experience was mediocre in the “just works” department. Poor hardware support, and a lack of proprietary software support. Performance was also lacking. Apple’s tight integration and high-end CPUs have resulted in a vastly better experience, but I want to have more options than just macOS and MacBooks. I think we’re trending in the…
M1 is great but not everyone wants a SoC. I like the ability to swap out parts in my PC build.
Re: Intel is reducing server chip pricing in attempt to stem the AMD tide
#137It's amazing how far Intel has fallen. The 10nm debacle exposed how far they've fallen behind on fabs to the point that they're outsourcing to TSMC. Like, how humiliating must that be? Intel completely missed the mobile revolution. They had a stake in that race but sold it (ie XScale). Intel's product segmentation is bewildering. They've also kept features "enterprise" only to prop up high server chip prices to the d…
> And on the server front, which I'm sure is what's keeping them in business now, they face an existential threat in the form of ARM. HPC and inertia. Lots of inertia.
And while Xeon Phi (and predecessors) used to be very popular, the accelerator market is now dominated by Nvidia (mostly Volta, but also Ampere and Pascal) and AMD Vega.
Actually only two systems (#7 in China and #10 in Texas) of the top 10 systems rely on Intel. And upcoming systems also feature a wild mix of architectures and vendors. So way less inertia that you might think.
Re: Intel is reducing server chip pricing in attempt to stem the AMD tide
#138I've never had time for Intel creating 400 different CPUs just to create artificial market segmentation and force people into a more expensive CPU. Why is there an i3, i5, i7, i9 - ahh, right, because then you can try to justify charging incrementally more for each additional feature. Oh you want turbo boost? Sorry that's an i5! Oh you want hyperthreading/SMT? Nope, next model up. Oh you want ECC? That's a "workstati…
The "reason" is yield management combined with inventory management. The i3 through i9 are generally the exact same silicon. But yields are always variable. If you took the raw yield the actual i9 per wafer might only be 10%-20% which would not be economically viable. So designed into EVERY Intel product (and generally every other semiconductor company's products) are "fuses" and circuitry that can re-map and re-prog…
I find that particular statement, very hard to believe.
Re: Intel is reducing server chip pricing in attempt to stem the AMD tide
#139Intel is NOT competing against AMD only. In the past couple of years, we’ve seen a number of big tech companies developing their own chips. Focusing on AMD would be quite myopic from a strategic pov. This market is only getting more competitive. Either you compete on performance or price.
Re: Intel is reducing server chip pricing in attempt to stem the AMD tide
#140I've never had time for Intel creating 400 different CPUs just to create artificial market segmentation and force people into a more expensive CPU. Why is there an i3, i5, i7, i9 - ahh, right, because then you can try to justify charging incrementally more for each additional feature. Oh you want turbo boost? Sorry that's an i5! Oh you want hyperthreading/SMT? Nope, next model up. Oh you want ECC? That's a "workstati…
It’s worth keeping in mind that the silicon lottery is very much a thing at these nanometer sizes. So some market segmentation has to exist. If Intel threw away every chip that had one of the four cores come out broken, they’d lose a lot of money and have to raise prices to compensate. By fusing off the broken and one of the good ones, they can sell it as a two core SKU. Does this excuse Intel’s form of market segmen…
Fuse off the broken one? Sure, makes sense.
Fuse off a good one? That's arguably amoral and should be discouraged.
Three cores can be better than two. Let the consumer disable the runt core if they need.